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Essential YouTube® Video Marketing Guide

According to eMarketer, U.

S. online video advertising spending will grow 52.1 percent to $2.16 billion in 2011, before reaching $7.11 billion in 2015. According to the Cisco VNI Benchmark Report, global Internet video traffic will be 54 percent of all consumer Internet traffic in 2016, up from 51 percent in 2011. On YouTube® alone, 60 hours of video are uploaded every minute and 4 billion videos are viewed each day. Video is not only an ideal storytelling medium, it also aids significantly in brand recall. As the second most popular search engine, YouTube® rules the online video world. Kent Lewis, president and founder of Anvil Media, will outline best practices for video marketing, optimization and measurement on YouTube®. He will talk through various advertising options on YouTube® as well as ways to extend the value of your videos via optimization and promotion through offline and online channels. In this on-demand webinar, you will learn how to create a compelling YouTube® channel and content strategy that connects with constituents. Benefits for You - Discover why video is the ideal storytelling medium - Learn how to optimize and measure your online video campaigns - Understand the various advertising options on YouTube® - Learn how to create a compelling and effective YouTube® channel - Understand how to integrate video into your online content strategy

Runtime: 60 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Gain Insights Into Industry Research and Trends

Understand Video Marketing Landscape and Platforms

Learn Best Practices for Video Marketing

Leverage Insightful Steps to Optimizing a YouTube® Channel

Develop Meaningful Metrics for Measuring the Efficacy of Your Video Campaigns

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on August 12, 2014.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Kent Lewis

Kent Lewis

Anvil Media, Inc.

  • President and founder of Anvil Media
  • In 2000, he founded Anvil Media, Inc., a digital marketing agency specializing in search engine and social media marketing for Fortune 2000 companies
  • Anvil has received recognition from Portland Business Journal and Inc. Magazine as a Fastest Growing and Most Philanthropic Company
  • Co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area SEM professional trade association
  • Speaks regularly at industry events and has been published in books and publications including Business2Community, iMedia Connection, Lockergnome, Online Marketing Connect and Portland Business Journal
  • Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop, and also tours nationwide with Online Marketing Institute as lead instructor for the Digital Marketing Essentials Workshop
  • Industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts and 2012 Marketer of the Year by American Marketing Association Oregon Chapter
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Product ID: 394126
Published 2014
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