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Supercharging Your ABM Strategy With Video

We all know, there's a lot more to ABM than sunshine and revenue rainbows.

ABM presents a few serious technological and organizational hurdles - ones that video is uniquely positioned to solve. Join Val Hamilton, Senior Marketing Manager at Vidyard to learn how video content and video analytics can help you tackle each of these challenges head-on to supercharge your ABM initiative. You'll Learn: - Why video is perfect for solving ABM hurdles - 5 tactics for applying video in your ABM - Spotlight on success: real-life examples of how Vidyard's customers have used video to drive target

31 minutes
Certificate of Completion
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Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why Video Is Perfect for ABM

5 Ways You Can Use Video in Your ABM Initiatives

Inspiration From Our Customers

Questions and Answers

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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on November 18, 2021.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Val Hamilton

Val Hamilton

Vidyard

Val Hamilton is the Senior Marketing Manager for Emerging markets at Vidyard, the world’s leading video platform. With 8+ years of experience in the digital marketing world, Val has helped scale marketing teams at small startups and consulted for major SaaS companies to help drive results. Outside of work, you can find Val trying to hit her next Peloton milestone or searching for the best vegan burger. She can be contacted at https://www.linkedin.com/in/valerie-c-hamilton/ or [email protected]

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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 409279
Published 2021
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