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Forget Alignment: A 4-Step Process to Synergize Sales and Marketing and Generate Revenue

Sales and marketing alignment is a term that eludes most B2B companies. Blame it on egos and turf wars, the two disciplines have butted heads since the dawn of the functions. Bottom line: In today's digital, buyer-driven marketplace, there is no time for head butting - marketing and sales people must unite under one common goal - to drive revenue. In this OnDemand Webinar, Debbie Qaqish reveals a 4-step model for creating synergy between marketing and sales that generates topline profits in a predictable, repeatable and sustainable way. This is revenue marketing. And this is the future of marketing.

5 Reasons to Order

  • You will learn a 4-step model for building alignment and synergy with sales.
  • You will learn the language of sales.
  • You will learn the mindset of sales and how you can align in programs and revenue.
  • You will learn practical tips from vice presidents of marketing from national companies who have achieved alignment and synergy.
  • You will learn the current trend in the sales and marketing relationship.

48 minutes
Certificate of Completion
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Description of the Current Sales and Marketing Relationship and Why It Is the Way It Is

Definition of Marketing and Sales Alignment Versus Marketing and Sales Synergy

  • Characteristics of Each

Benefits of Having a Synergistic Relationship

  • Two Case Studies - Both B2B National Companies

What Does Sales Really Want?

  • CSO Insights Study

4-Step Model for How You Can Build Synergy With Sales

  • Case Study Vignette From a National B2B Company
  • Best Practices for How to Build Synergy With Sales
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More Program Information

Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on July 18, 2013.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Debbie Qaqish

Debbie Qaqish

The Pedowitz Group

  • Successful more than 30 year career in B2B sales and marketing
  • Coined the term Revenue Marketing™ in 2010, which is widely used to describe the critical role of marketing in revenue contribution
  • Voted among Top 10 Influential in Sales Lead Management
  • Voted Top 20 Women to Watch in Sales Lead Management
  • Worked with and personally interviewed 100s of successful B2B sales and marketing executives whose stories will be featured in her upcoming book, “The Rise of the Revenue Marketer” this July
  • Wrote hundreds of thought leading articles in industry magazines including Sales and Marketing Management, and DMNews and DemandGenReport
  • Highly sought after speaker at online and offline sales and marketing events
  • Completing her Ph.D. degree
  • Can be contacted at [email protected] or 770-331-4443
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More Program Information

Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!


  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 392228
Published 2013
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