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OnDemand Webinar

Mobile Messaging Insights: Strategies that Increase Revenue and Consumer Engagement

There is a reason why the world's largest brand, The Coca-Cola Company, and countless others lead their mobile consumer experience with messaging services. Messaging drives engagement, loyalty and transactions. Delivering value to the bottom line.  From text messaging, multimedia messaging, email, Skype, Twitter, Facebook posts, Foursquare check-ins, in-app push notifications and more, messaging is changing the ways in which brands market their products and services.  In this OnDemand Webinar you will learn mobile's role in the marketing mix and see how 7%, not today's 1%, is the optimal spend rate.  This program will provide details regarding the different forms of messaging, show you when and how it is appropriate to use, and examples where all forms of messaging have been successfully used to drive value.  Finally, this OnDemand Webinar will conclude by giving you a roadmap to success: how to buy, sell and execute programs, while staying compliant within industry regulations.

5 Reasons to Order:

  • Discover the different forms of mobile messaging
  • Understand how to use messaging to drive engagement, loyalty and transactions
  • Learn how messaging is changing the way brands are marketing their products and services
  • Get tips and ideas for incorporating mobile into your marketing mix
  • Learn how to buy, sell and execute mobile marketing programs

Runtime: 102 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Understanding Mobile's Role Within the Marketing Mix

Understanding Messaging Options: SMS, MMS, Email, Push Notifications, Over-The-Air Updates and When Is It Appropriate To Use Each One

Case Studies and the Metrics That Show Success

How to Buy, Sell and Execution Mobile Messaging Programs

Staying Compliant With Regulatory Requirements

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on December 13, 2012.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Michael J. Becker

Michael J. Becker – Moderator

Mobile Marketing Association

  • Managing director, North America, MMA 
  • Direct Marketing Education Foundation Rising Stars Award in 2009
  • MMA Individual Achievement Award in 2007
  • Contributing writer to Mobile Internet for Dummies, Reinventing Direct Marketing
  • Co-wrote, Web Marketing All-in-One for Dummies and Mobile Marketing for Dummies
No photo available

Brent Hieggelke

Urban Airship

  • Chief marketing officer, Urban Airship
  • May 2012 Urban Airship won CTIA’s annual Emerging Technology Awards for the best Mobile Marketing & Advertising solution
  • As a recognized pioneer in digital marketing, he has been invited to speak at many industry conferences and events, including AdTech, Internet World, Comdex, Direct Marketing Association, American Marketing Association and more
  • In 2007, co-found Second Porch, a social vacation rental service, where he was CEO until it sold to HomeAway in May, 2011 less than two years after launching the service
  • In 2003, named one of the top B2B marketers of the year
  • Wrote, “Winning on the Web: The Executive Pocket Guide to Smarter Marketing”
  • In 2000, was instrumental in growing Web trends from $19 million to $61 million in his first year-the company was acquired by NetIQ
  • Moved to Oregon to run marketing at ABC Technologies which was eventually sold to SAS Institute, the largest private software company in the world
No photo available

Michael Levinsohn

Archer

  • Executive chairman, Archer 
  • Wrote “Ten Trends That Will Affect The Future of Mobile Marketing” - published in Mobile Marketer in July 2011
  • As a CEO, founder and leader, Michael has taken three companies public 
  • Co-chair of the MMA’s task force on messaging best practices
No photo available

Leo Scullin

Mobile Marketing Association

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 390613
Published 2012
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