Lorman offers professional resources regarding COVID-19 and the 2020 Election

Available in:

OnDemand Course

Nurture Customer Loyalty With Personalized Messages and Channel Alignment

More customers are using more channels and with the growth in mobile and other automated channels it's challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn't-really-fit-anyone marketing based on simplistic "customer-centric" strategies isn't getting it done. Companies need to take what they know about their customers and use it to deliver a truly personalized, 1:1 interaction every time a customer interacts with them, no matter which channel.

5 Reasons to Order

  • Best practices in responding to customers in real time.
  • That decision making is central to personalized marketing and customer loyalty.
  • That operational micro decisions are the key.
  • How to discover, implement and manage these decisions.
  • How this approach leverages Big Data and embeds predictive analytic to improve results.

Runtime: 57 minutes
Purchase Options

More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Challenges in Customer Interaction

  • The Importance of Cross-Channel Consistency for Long Term Customer Engagement
  • The Increasing Importance of Automated Channels in Customer Engagement
  • 1:1 Marketing and the Need to Personalize Each Interaction
  • The Challenges of Responding in Real-Time to Customers

Decisions About Customers Matter

  • Companies Make Different Kinds of Decisions About Customers From Strategic to Operational
  • Operational Decisions About Customers Determine How You Respond to Each Customer Each Time
  • Micro Decisions Personalize and Target Interactions and Mark the End of Traditional Campaigns
  • Focusing on Operational Decisions Can Recreate the Feel of the Corner Store

Decision Management

  • A Proven Approach to Automating and Systematically Improving Customer Decisions
  • Begins by Discovering and Modeling Decisions, Especially Operational Decisions
  • Uses Proven Technology to Deliver Decision-Making IT Components to Front-Line Systems
  • Ensures Continuous Improvement With Decision Analysis, A/B Testing and Experimentation

Big Data and Analytics

  • Designing Personalized, Analytic Decisions Requires a Focus on Those Decisions
  • Delivering Analytic Decisions Means Moving up the Analytic Curve From BI to Predictive Analytics
  • Embedding Analytics in Operational Systems Improves Results and Delivers Them in Real-Time
  • A Focus on Operational Decisions Maximizes the Value From Big Data
Purchase Options

More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on March 17, 2014.

Call 1-866-352-9540 for further credit information.

Purchase Options

More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

James Taylor

James Taylor

Decision Management Solutions

  • CEO and a principal consultant of Decision Management Solutions
  • Leading expert in how to use business rules and analytic technology to build decision management systems
  • Passionate about using decision management systems to help companies improve decision making and develop an agile, analytic and adaptive business
  • Provides strategic consulting to companies of all sizes, working with clients in all sectors to adopt decision making technology
  • Spent the last 20 years developing approaches, tools, and platforms that others can use to build more effective information systems for leading companies in insurance, banking, health management, manufacturing, travel and telecommunications
  • Wrote, “Decision Management Systems: A practical guide to using business rules and predictive analytics” (IBM Press, 2011)
  • Previously wrote Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions (Prentice Hall) with Neil Raden, and has contributed chapters on decision management to multiple books as well as many articles to magazines
  • Previously a vice president at Fair Isaac Corporation where he developed and refined the concept of decision management
  • Can be contacted at [email protected]
Purchase Options

More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 392756
Published 2014
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!