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Nevada Mobile Marketing: The Road Ahead

More and more companies are going mobile - are you meeting your customers' expectations? Purchase these information-packed reference materials on the latest that mobile technology has to offer you and your customers. Purchase these reference materials to learn how to create brand loyalty and become a relevant part of your customer's mobile experience. Discover opportunities in mobile marketing while learning how to harness the power of engagement. These reference materials will cover how mobile technology is changing the industry, and examine mobile's role in the marketing mix. These materials will provide you with practical marketing approaches that will increase your success and strategies that drive value. Benefits for You •Leave with guidelines for incorporating mobile into your marketing mix •Discover how mobile is driving engagement, loyalty and transactions •Realize the relationship between mobile, social, and your reputation •Manage the opportunities and pitfalls that surround mobile website management
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Thursday, March 21, 2013
Mobile Apps
— Thomas Metscher
  • When to Develop a Mobile App
State of the Industry
— Joe Walczak
Website Development
— Steven Kim
  • Mobile Design vs. Responsive Design
  • Popularity of WordPress as a Content Management System
  • Mobile Design – Layout and Navigation
The Interplay of Mobile and Social Media
— Darrell Evans
  • Trends and Statistics
  • Lead Gen Best Practices
  • Branding and Community
  • Effective Content Marketing
  • Mobile Advertising
  • What Metrics to Measure
  • Case Studies/Examples
Friday, March 22, 2013
The Interplay of Mobile and Video
— Darrell Evans
  • Trends and Statistics
  • Lead Gen Best Practices
  • Branding and Community
  • Effective Content Marketing
  • Mobile Advertising
  • Video Creation Best Practices
  • What Metrics to Measure
  • Case Studies/Examples
SMS Messaging
— Joe Walczak
Business Branding on the Mobile Web
— Thomas Metscher
  • Information Overload: Keeping It all Together
  • Is Mobile Reducing/Maximizing Your Ad Budget Mobile vs. Traditional Advertising
Mobile/Social/Reputation
— Adam Dukes
  • Mobile – Importance of Reputation Marketing
    • Everyone Has a Voice
    • Customer Can Leave Feedback Before Leaving Establishment
    • People Are Aggressive Online and Passive in Person
  • Mobile – Local
    • 50% of All Local Searches Have Local Intent (Microsoft® Tag)
    • 7.96% of All U.S. Internet Traffic Is Mobile Traffic (HubSpot®)
  • Mobile – Social
    • 91% of Mobile Internet Access Is for Social Activities (Face the Buzz)
    • 86% of Mobile Internet Users, Use Their Devices While Watching TV (Face the Buzz)
    • Facebook®
    • Twitter®
    • YouTube®
Search Engine Optimization
— Steven Kim
  • What Is It and Why It Is Important
  • What You Need to Do
    • On-Page vs. Off-Page Optimization
    • Black Hat vs. White Hat SEO
    • Content Development
    • Link Building
    • Local SEO
    • Social Media - Its Effects on the Future of SEO
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Online Manual

No credit available.

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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Darrell Evans – Moderator

Yokel Local Internet Marketing

Adam Dukes

Social Sinergy

Steven Kim

Skyfire

Thomas Metscher

Local Scope Marketing

Joe Walczak

Skywire Media

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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Pay once and get a full year of unlimited training in any format, any time!

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  • White Papers and Articles
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* For audio recordings you only pay shipping

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Product ID: 391178
Published 2013
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