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Marketing Trends for 2015: A National Event for Forward-Thinking Marketers Held in New Jersey

Get a jump on your 2015 marketing strategy and discover ways to increase customers and revenue. Join us for this exciting two-day seminar led by eight industry leaders to learn all of the latest trends in marketing. The Association of Strategic Marketing has handpicked a panel of marketing superstars to guide you through the ever changing and expanding industry. Learn the latest trends encompassing marketing automation, content marketing, search marketing and more. Purchase this audio and manual package if you want to walk away with actionable items you can use to put an enhanced marketing plan together. It's more important now than ever to give your customers what they want - and that includes the mediums they want to receive your messages. You'll learn how to put together the most successful marketing mix that will drive results. Uncover tips and tricks that will take your mix to the top of your industry. 5 Reasons to Purchase Right Now: Benefits for You - Learn how to build a winning content marketing strategy; - Increase email opens and conversions with innovative email marketing campaigns - Gain insights into the best PPC practices that will drive results - Discover why marketing automation is a must and more importantly, how to put a plan in place - Dive into a new social SEO strategy that puts your message at the top of search results and social media news feeds directly in front of your ideal customer
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Wednesday, September 17, 2014
Winning With Content Marketing: How to Build Programs That Get Results
— Stephen Murphy
  • Understanding Content Marketing in 2014
  • Creating a Content Plan That Fits Your Organization
  • Building Content Processes and Teams
  • Automation Using Various Tools of the Trade
  • Understanding Results and Making Adjustments
  • Running Your First Content Marketing Program
Email Is Alive and Kicking in 2014!
— Luke Glasner
  • The State of Inbox Innovation
  • Email Has Gone Mobile
  • Email and Social Media
Return on Experience: The Long-Lasting Metric Marketers Need to Be Paying Attention to
— Ted Curtin
  • How the Marketing Landscape Is Being Redefined by Consumer Experience and Brand Engagement Online and Offline
  • How Successful Marketers Are Moving Multigenerational, Multichannel, Multidevice and Multilingual Audiences From Consumers to Advocates
  • What Is the Value Expectation?
  • Why Perception Is as Important as Reality
  • Shifting From a Consumer to a Connection Marketing Mindset
Pay-per-Click
— Steve DiPietro
  • Google® Adwords® Best Practices
  • E-Commerce Stores: Expect Increases in Adwords® Product Listing Ads Cost per Acquisition
  • Lead Gen: Driving Down Adwords® Cost per Lead
  • What Your Adwords® Bounce Rate Tells You and What to Do About It
  • The Adwords® Secret Sauce
  • Reducing Reliance on Sales / Leads From Adwords®
  • PPC Management: Outsource or In-House?
  • Are Bing® Ads Even Relevant Anymore?
Thursday, September 18, 2014
What's Hot in Digital Marketing: The Modern Digital Ecosystem, How It's Evolving and What Companies Are Doing to Keep up
— Ed Andriessen
  • The Modern Digital Consumer: Evolving Faster Than You Are
  • The Critical Importance of Keywords: Hiding in Plain Site
  • Content Marketing and the Content Marketing Model: Becoming Familiar With POAMs
  • Search Marketing and Being Found: It Is Good to Be Seen
  • The Shift to Mobile Marketing: Marketing on the Go
  • A Framework for Digital Success: Using What You Learn at This Conference to Get One Step Ahead of the Competition
Marketing Automation
— Brad Tornberg
  • Tools That Are Available
  • Best Practices
State of the Social Media Landscape
— Brittany Elizabeth Richter
  • Recent Shift, Including Decline in Organic Reach = Pay to Play
  • What This Means for You as Advertisers
  • Summary of Other Changes in the Landscape
How to Adapt to the Shift by Using Social Advertising to Meet Business Objectives
— Brittany Elizabeth Richter
  • How This Changes the Overall Approach to Communications Planning Including Social Media
  • How to Determine Appropriate KPIs
  • Ad Unit Availability, Review, and How to Strategically Choose per KPI
  • Creative Considerations
  • Developing a Measurement and Tracking Plan
Developing an Integrated Digital Media and SEO Strategy
— Anthony Chiaravallo
  • Website Best Practices: Add Value, Capture Leads and Makes Sales
  • The Conversion Funnel: From Viewers to Customers to Advocates
  • Influencing Your Outreach - The New Social SEO Strategy
  • Brand Advocacy and Movement Marketing - Leveraging User Content and Strategic Partnerships
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Online Manual

No credit available.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Ed Andriessen

Ed Andriessen

Business Training Resource

  • CEO/Owner of Business Training Resource and The Princeton Tri-State Center for NLP
  • Instructor for small business and nonprofit marketing at Mercer County Community College
  • Speaker, trainer and small business counselor for Internet marketing at the Small Business Development Center at The College of New Jersey
  • Instructor for The Institute for Management and Technical Training at the MCCC
  • Frequent speaker and writer on topics related to Internet marketing for small business
  • Can be contacted at 609.531.4776 or businesstrainingresource.com
Anthony Chiaravallo

Anthony Chiaravallo

Clear Valley Consulting, LLC

  • Chief Creative Strategist at Clear Valley Consulting, LLC, an integrated digital marketing strategy firm
  • Marketing Director at Central Jersey Blood Center
  • Fortune 500 digital media strategist published in Wall Street Journal, USA Today and Washington Post
  • Founder/Publisher of Conscious Connection, the ultimate lifestyle magazine for cultural creatives
  • Apex Power 30 Under 30 winner in Social Entrepreneurship
  • Follow on Twitter® @anthonychiara or visit www.cczine.com; Email: [email protected]
Ted Curtin

Ted Curtin

Synergy Events

  • Executive vice president and chief marketing officer, Synergy Events, directing business strategy and creative solutions for top consumer brands and sports properties
  • 24 years of experience spanning successful agency, corporate and entrepreneurial roles covering industries ranging from CPG, sports, banking/finance, media, mobile, entertainment, travel and tourism, publishing, and more
  • International speaker and writer of more than 50 published articles covering branding strategies, mobile marketing and social media integration
  • M.B.A. degree in marketing management, Pace University’s Lubin School of Business
  • Connect at TedCurtin.com, @TedCurtin and LinkedIn.com/in/TedCurtin
Steve DiPietro

Steve DiPietro

DiPietro Marketing Group LLC

  • Managing partner, DiPietro Marketing Group LLC
  • Traditional advertising agency background (Independence Blue Cross, DuPont, etc.); migrated to digital marketing in 1998
  • One of the very first to apply traditional marketing principles to the digital realm
  • Coined the term Website Bounce Rate in 1998
  • Directly responsible for client online lead and sales conversion rates higher than industry norms
  • Marketing strategist behind dozens of successful client ecommerce and B2B online launches
  • Educated AOL® and Yahoo!® sales reps in the early 2000s as to selling ad space based on CPM, as opposed to simply one large lump sum amount
  • Strategist behind numerous creative awards for logo design and web design
  • Can be contacted at DiPietro.biz , 888.331.0009 or [email protected]
Luke Glasner

Luke Glasner

Glasner Consulting

  • Founder and principal at Glasner Consulting offering analysis, strategy, optimization/integration services in email, search and social media
  • Experienced Internet professional, creating his first website in 1996
  • Participated on NYU team in 2010 Google® Challenge, placing in the Top 10% worldwide
  • International ECHO Award Judge at the DMA, 2011 to 2013
  • Nationally recognized speaker appearing at events for Association of Strategic Marketing, Ad:Tech, DMA Annual, Email Evolution, Social Media Society and more
  • Certified as an AdWords® qualified individual in 2007
  • M.S. degree in integrated marketing, with a concentration in marketing analytics, New York University; B.B.A. degree in management, University of Massachusetts, Amherst
  • Can be contacted at 201.885.6245 or [email protected]
Stephen Murphy

Stephen Murphy

Bamboo Interactive

  • Owner at Bamboo Interactive, a digital marketing and technology consulting agency
  • Seasoned marketing veteran with experience in digital, tech and startups
  • Founder of Get Busy Media, ranked a top 100 small business blog by Technorati
  • Featured on top media sites such as Fox Business, Chief Information Officer, Business Insider and more
  • Specializing in B2B digital marketing, tech startups, agency consulting and marketing automation
Brittany Elizabeth Richter

Brittany Elizabeth Richter

iProspect

  • Supervisor, Paid Social at iProspect
  • Third year speaker for Association of Strategic Marketing
  • Conference speaker at more than 30 regional and national conferences including the National Communication Association, ClickZ Live (formerly SES), ADP Meeting of the Minds client summit, National Automotive Dealers Association, University of Delaware and Digital Marketing Strategies Conference, etc.
  • M.A. degree in communication, concentration in computer mediated communication, University of Delaware
  • Can be contacted at [email protected], brittanyrichter.com, @belizabeth86, www.linkedin.com/in/brittanyelizabethrichter/
Brad Tornberg

Brad Tornberg

E3 Consulting Partners, LLC

  • Principal at E3 Consulting Partners, LLC
  • Specialties include implementation, training, consulting, CRM, project management, ERP Software Selection and Implementation, accounting software, ecommerce solutions, and marketing automation
  • Has provided consulting, strategy development, project planning and management, business process and work flow evaluation and computer systems and software implementation to clients for more than 20 years
  • Unique experience allows him to oversee the entire management of a client’s technology environment and in some cases evaluate the entire organizational management of the business
  • Utilizing business process improvement, he strives to solve the business issues first and then apply technology to help solve them; his role mandates strong interpersonal skills, technical skills and management skills and his responsibilities can also include the restructuring of employee roles, responsibilities and rates as well as the acquisition of new employees to fill key managerial and technical roles
  • Featured on radio and television and just recently wrote and published a book titled, The Business Fitness Revolution, which looks at both the physical and mental well-being of the C level executive or business owner as well as the overall health and wellness of the business
  • M.B.A. degree in economics and finance; B.S. degree in economics and finance, Farleigh Dickinson University
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Pay once and get a full year of unlimited training in any format, any time!

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  • State Specific Credit Tracker
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Product ID: 393908
Published 2014
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