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Live Webinar

45-minute live streaming program
  • February 21
  • 1:00 - 1:45 pm EST

Top 8 Digital Marketing Mistakes: What to Do and What to Avoid

February 21

Learn the prevailing components (and omissions) of the most successful digital marketing and advertising campaigns.

Half the battle is knowing the difference between your winning and losing options. By aligning your business with only the most effective digital strategies, high-impact results move from lofty to likely. As a Premier Google® Partner and member of the Google® Advisory Council, Snaptech Marketing will share straightforward knowledge of which channels and tactics will work best for your industry and brand. Get ready for big-picture discussion on what works, what doesn't, and why this matters to you.

Learning Objectives

- You will be able to define clear campaign goals.

- You will be able to target the right audience.

- You will be able to employ a customer-centric mindset .

- You will be able to integrate a mobile strategy.

- You will be able to identify high-impact digital marketing investments for your business.

- You will be able to avoid low-impact digital marketing investments that your competitors are most likely still chasing.

- You will be able to understand which digital channels are useful across different industries.

- You will be able to know how digital marketing investments can be tracked in terms of ROI.

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

This Event Will Address the Following Questions:
  • Investment: Are You Missing out on High-Impact Digital Strategies?
  • Audience Targeting: What Targeting Methods Will Allow Me to Target My Ideal User?
  • Data and Analytics: What Can I Track and How Will This Impact My Marketing Efforts?
  • Ad Platforms: What Ad Platforms Are Right for My Business?
  • Social Media: How Can I Benefit From Social Channels Without Over-Investing on Time?
  • Content: What Content Types Have the Highest Impact Online?
  • Revenue Tracking and ROI: How Will I Know Which of My Marketing Investments Provide the Highest Yield?
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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

No credit available.

Who should attend?

This live webinar is designed for CMOs, marketing directors, marketing managers, marketing communication managers, presidents, vice presidents of marketing, marketing analysts, promotion coordinators, marketing coordinators and other marketing professionals .

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Darcy McGilvery

Darcy McGilvery

Snaptech Marketing

Darcy leads the marketing department for one of North America’s leading digital advertising agencies, Snaptech Marketing. With nearly a decade in the trenches, Darcy has led and collaborated on more than 500 digital campaigns across countless industries. His background includes extensive experience with digital media buying, web analytics, inbound content, SEO, and social media. He currently specializes in web strategy for a myriad of clients from local merchants to global eCommerce operations.

Snaptech Marketing is a North American digital marketing and advertising agency. Snaptech specializes in performance-marketing campaigns built on data, advanced targeting, and creative execution. As a Premier Google® Partner and member of the Google® Advisory Council, Snaptech has a direct line to Google® and access to exclusive products, features and data.

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 402973
Published 2018
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