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OnDemand Course

Lead Nurturing and Scoring: Strategies for Success

How much does lead leakage cost you every year? What are the benefits of stopping this lead leakage with effective lead nurturing? What is the cost of not doing lead scoring or of doing it poorly? Order this OnDemand Webinar and hear about the real benefits and learn to calculate them yourself. This program also introduce 5 specific techniques you can use to improve lead nurturing and lead scoring. The Pedowitz Group has worked with over 1,000 companies helping them dramatically improve their revenue marketing efforts and this program will provide with you tried and true best practices that will help you see an immediate boost in results!

5 Reasons to Order

  • Find out how much money you may be losing to lead leakage each year
  • Discover the benefits of lead nurturing and lead scoring
  • Learn 5 best practices for lead nurturing and lead scoring
  • Hear what your peers are doing around lead nurturing and lead scoring
  • See real results from best practices

90 minutes
Certificate of Completion
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

What Is Lead Nurturing?

  • Working Definition for Lead Nurturing
  • What Impact Does Effective Lead Nurturing Make - Small Case Study
  • 5 Ways to Improve Your Lead Nurturing Efforts

What Is Lead Scoring?

  • Working Definition of Lead Scoring
  • What Impact Does Effective Lead Scoring Make - Small Case Study
  • 5 Ways to Improve Lead Scoring

Technology Overview

  • What Types of Systems Help With Lead Nurturing and Lead Scoring?
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on February 21, 2013.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Kevin Joyce

The Pedowitz Group

  • Vice president of Marketing Services, The Pedowitz Group
  • Marketing executive with 30 years of experience in high tech, in positions in engineering, marketing, and sales
  • In the past 13 years he has worked with many companies on their demand generation strategies and on marketing automation solution selection and deployment
  • Successfully launched numerous products and services as a director of Product Marketing at Sequent, as a director of Sales at IBM, as vice president of Marketing at Unicru, and as CEO at Rubicon Marketing Group
  • M.B.A. degree in marketing, University of Portland
  • B.S. degree in engineering, University of Limerick, Ireland
  • Can be contacted at [email protected]
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More Program Information

Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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$699/year

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Product ID: 389431
Published 2013
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Available in Multiple Formats

Purchase this course and learn on your schedule!