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OnDemand Course

Inbound Marketing: Attract and Retain the Right Customers

This on-demand webinar will help you to better understand what inbound marketing is and how to incorporate it into your marketing mix.

Interruptive marketing tactics such as cold calling, direct mail and email blasts have been rendered much less effective by new technology and the rise of social media. The way people work, live and shop has dramatically changed. Consumers have the ability to block out interruptive marketing and have taken control of the buying process. 60% of a prospect's purchasing decision is made based on their own online research before ever talking to a sales rep. Inbound marketing, on the other hand, is focused on getting found by your best potential customers. 6 Reasons to Order •Learn how to attract highly qualified customers to your business. •Learn the best practices for inbound marketing that will save from wasted time and effort. •Learn what motivates people to find and engage with your company. •Learn how to create an appealing position that is valued by your best prospects. •Learn how to turn leads into clients. •Know what tools help make the process easier.

Runtime: 58 minutes
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Rise of Inbound Marketing

  • Empowered Consumers
  • Megaphone Versus Hub
  • Prospects Initiate Engagement
  • Marketing That Creates Value

The Benefits of Inbound Marketing

  • Inbound Marketing Channels Cost Less Than Outbound
  • Increased Targeted Website Traffic
  • Build Awareness and Trust Without Negative Interruption Tactics
  • Engagement With Your Prospects
  • It Adds Value to Your Products and Services

Important Tools of Attraction

  • Content Marketing
  • Social Media
  • Search
  • Optimized Website

Converting Visitors Into Leads

  • Social Media
  • Calls-To-Action
  • Landing Pages
  • Email Marketing and Automation

Turning Clients Into Promoters

  • Nurture Relationships With Existing Clients
  • Listening and Helping
  • Creating Shareable Content
  • Happy Clients Tell Others
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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on April 8, 2014.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Michael Gass

Michael Gass

Michael Gass Consulting

  • Keynoted more than 100 events in the U.S., Canada and in the U.K., speaking on topics related to leadership, business development and social media
  • Considered one of the foremost experts for business development particularly in social media and the inbound marketing arena
  • His expertise encompasses traditional business development, social media, social networking, inbound marketing fueled by content marketing, Blogging and much more
  • His blog has been ranked among the top 100 marketing blogs in the world according to Ad Age’s Power 150
  • Hired as a keynote, conference speaker for numerous organizations including The 4A’s, Business Marketing Association (BMA), The Direct Marketing Association (DMA), American Advertising Federation (AAF), Mirren, TAAN, MCAN, the Magnet Global Network and PRSA events
  • Can be contacted at 205-370-7750 or [email protected]
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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 393300
Published 2014
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Available in Multiple Formats

Purchase this course and learn on your schedule!