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Live Webinar

45-minute live streaming program
  • February 22
  • 1:00 - 1:45 pm EST

How Video is Changing B2B Marketing: Top Trends for 2018

February 22

Many B2B marketing teams have embraced video content to personalize their message and build greater audience engagement. But how are top performers using it throughout the buyer's journey to generate more leads, boost conversion rates and accelerate sales cycles? How are companies scaling content creation to meet the demands of their audiences (and internal teams) and what are the latest trends in creating interactive, personalized video experiences?

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Join Tyler Lessard, VP Marketing at Vidyard, to Discover the Latest Trends in the World of Video and What to Expect in 2018. Learn Practical Tips for How to Scale the Use of Video Across Various B2B Marketing Programs and How to Stay One Step Ahead of Your Competition With Mind-Blowing Video Content Experiences.

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

No credit available.

Who should attend?

This live webinar is designed for marketing directors, managers, account managers, presidents, vice presidents, analysts, consultants and other marketing professionals.

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Tyler Lessard

Tyler Lessard

Vidyard

Driving corporate marketing and business development, Tyler is passionate about helping companies better use and measure the performance of their video marketing assets.

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 402985
Published 2018
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