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OnDemand Course

Measuring and Growing Marketing ROI in a Cookie-Less Future

Here's some good news: third-party cookies might be dying, but data-driven marketing is still very much alive.

Alight Analytics' Matt Hertig will show you how to measure and maximize marketing campaigns even as new rules and regulations make it harder to track and target individuals. In this session, you'll learn how to: • Optimize top-of-funnel media spend and ROI without user-level data • Create reporting that harnesses the power of first-party and zero-party data • Show how your entire marketing investment is translating to sales, revenue, and other bottom-line metrics If you're accountable for marketing performance - or you report on marketing performance - you need to catch this session from a national leader in marketing analytics.

29 minutes
Certificate of Completion
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Optimize Top-of-Funnel Media Spend and ROI Without User-Level Data

Create Reporting That Harnesses the Power of First-Party and Zero-Party Data

Show How Your Entire Marketing Investment Is Translating to Sales, Revenue, and Other Bottom-Line Metrics

Register Now

Free Webinar Sponsored By

More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on June 17, 2021.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Matt Hertig

Matt Hertig

Alight Analytics

Matt Hertig is the CEO and co-founder of Alight Analytics and he’s hell-bent on demonstrating the value of marketing.

Alight's industry-leading Analytics-as-a-Service model combines an end-to-end analytics platform, ChannelMix, with a team of analytics experts to deliver scalable, sustainable marketing performance insights. In more than 14 years in business, Matt and the Alight team have helped marketers at brands and agencies across the country to use analytics to build trust in marketing and drive bottom-line growth.

Matt can be contacted on Twitter: @MattHertig/@AlightAnalytics, on LinkedIn: https://www.linkedin.com/in/matthertig/ or https://www.linkedin.com/company/alight-analytics/, or at [email protected]

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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
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* For audio recordings you only pay shipping

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Product ID: 409073
Published 2021
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