Video has emerged as a go-to content format for many marketing teams in the digital-first world, but unless you create a bingeable, video-first experience for your buyers, they won't hesitate to change the channel to browse your competition.
With so much information available online, it's crucial to give buyers what they want, in a way that leaves them asking for more. Join Vidyard to learn how to create bingeable video content to keep your audience engaged throughout the buyers' journey. At the end of this course you will be able to: Identify what types of videos your buyers are looking for online Open your mind to bolster video content to keep your audience delighted and engaged Understand the basics of video analytics to make informed content decisions
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Identify What Types of Videos Your Buyers Are Looking for Online
Open Your Mind to Bolster Video Content to Keep Your Audience Delighted and Engaged
Understand the Basics of Video Analytics to Make Informed Content Decisions
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on March 31, 2022.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Val Hamilton
Vidyard
Val Hamilton is the Senior Marketing Manager for Emerging Markets at Vidyard, the world’s leading video platform. With 8+ years of experience in the digital marketing world, Val has helped scale marketing teams at small startups and consulted for major SaaS companies to help drive results. Outside of work, you can find Val trying to hit her next Peloton milestone or searching for the best vegan burger.
Emma Roy
Vidyard
Emma Roy is the Event + Webinar specialist at Vidyard, the world's leading video platform. Emma began her Vidyard career as a Sales Development Rep and is now building events and webinars on the marketing side. Outside of Vidyard, you can find Emma hiking mountains, chasing her Aussie Shepherd, and hunting for the best chai latte.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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