The world of content is no longer an arms race; it's a battle for attention, engagement and brand equity.
But what does it mean for how you approach your content and the role video plays in your marketing programs? How are audience expectations changing and how does that impact the type of content you're producing for web, social media, demand campaigns and your own sales team? Join this session to learn the latest trends in video marketing.
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
How Personalization and Storytelling Are Transforming the B2B Marketing Landscape
Practical Ways to Expand Your Use of Video to Create More Personal Experiences That Stand out and Connect on an Emotional Level
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on May 23, 2018.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Tyler Lessard
Vidyard
Tyler Lessard heads up the marketing team at Vidyard, a leading provider of video marketing and video selling solutions for business. He’s a passionate content marketer and storyteller at heart who thrives on creating exceptional customer experiences. Prior to Vidyard he was VP Global Alliances at BlackBerry. When he’s not chasing higher engagement rates, he can be found chasing one of his four wonderful children or watching Game of Thrones, Ozark and Dora (yes, she is still exploring!).
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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