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Live Webinar

45-minute live streaming program
  • November 9
  • 1:00 - 1:45 pm EST

Don't Worry, Just Steal Ideas: Must-See Examples of Compelling Campaigns, Remarkable Content, and Digital Nurturing Strategies

November 9

If you're like us, you L-O-V-E to borrow someone else's great ideas. This session will be packed with examples and actionable takeaways for how you can optimize and accelerate the customer journey across digital channels: from content to click to customer advocate.

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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

This Fast-Paced Session Will Cover a Lot of Ground, Including Topics Such as the Following:
  • Data-Driven Digital Nurturing (for Nerds and Non-Nerds)
  • Examples of Truly Compelling Content (Fun for Creatives, and the Rest of Us)
  • Remarkable Customer Experiences: 4 Must-Have Ingredients
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More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

No credit available.

Who should attend?

This live webinar is designed for CMOs, marketing directors, marketing managers, marketing communication managers, presidents, vice presidents of marketing, marketing analysts, promotion coordinators, marketing coordinators and other marketing professionals.

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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Bill Kent

Bill Kent

Act-on

Bill Kent, Product Marketing Manager, Act-On Software

With experience building dozens of cross-channel marketing strategies and countless high-performing campaigns, Bill’s secret is simple: never stop looking for “edge” that will help you shatter your marketing metrics. Bill’s career has been equally split between setting strategy in-house and being a trusted adviser to marketing and sales leaders from the agency side. In his current role at Act-On, Bill spends most of his time building effective go-to-market strategies, creating compelling messaging and content, and working closely with sales to drive revenue.

Troy O'Bryan

Troy O'Bryan

Bonfire Marketing

Troy O’Bryan, Vice President, Bonfire Marketing

An unapologetic metrics-driven marketer, Troy is the VP of Strategic Growth at Bonfire Marketing, a digital agency that helps marketers deliver results that matter by optimizing their customers’ buying experience. With more than 18 years in an agency, Troy has had the privilege to help 22 fortune companies and more than 110 small and medium sized businesses drive revenue and a higher ROI from their marketing. When he’s not sharing with clients “what’s working now,” Troy is often volunteering his time helping kids reach their potential through coaching sports or serving on boards of local nonprofits.

Register Now

Free Webinar Sponsored By

More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
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  • Executive Reports
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  • Sponsored Live Webinars

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  • State Specific Credit Tracker
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* For audio recordings you only pay shipping

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Product ID: 401600
Published 2017
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