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OnDemand Course

Optimize Your Outcomes: Craft Strong Calls To Action That Convert

Do you find creating great Calls To Action confusing? You're not alone. The truth is that you have more control than you realize over what makes your prospects click. You can learn the art and science of how to increase conversion rates. If you want to decrease your bounce rates and dramatically improve your conversions, this webinar is for you. Join marketing expert Pamela Gilchrist as she shares best practices to optimize your outcomes and get customers to take action.

5 Reasons to Order

  • Take the mystery out of calls to action
  • Learn proven methods to increase conversions
  • Discover why plugging into emotional intelligence matters
  • Understand how message and design impact your results
  • Get specific techniques that you can act on immediately

Runtime: 57 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Know Your Audience

  • Clarify Marketing Goals
  • Get Strategy Right First
  • Target/Understand Your Audience
  • Use Emotional Intelligence
  • Start at the End
  • Use Mind-Mapping

Keys to Conversion

  • Where to Place
  • How to Engage
  • Be Relevant
  • Personalize for Impact
  • Keep It Simple Sweetheart (KISS)
  • Make It Match
  • Ask Early and Often
  • Address Obstacles

Craft Your Message

  • Value Proposition
  • Promotion/Prevention/Mix
  • Balancing Value vs. Action Calls
    • What Prospect Needs to Do
    • What Value Prospect Receives
  • Be Specific
  • Direct the User
  • Engage the User
  • Request/Require Action
  • Verbs

Design Strong Visual Cues

  • Connect to Emotions
  • Guide the Eye and Brain
  • Graphic Design Elements
  • Flow Features
  • Check for Consistency

Test Effectiveness

  • Test, Test and Test Some More
  • Tracking
  • Split-Testing
  • What
  • Why
  • How
  • Examples
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on October 4, 2013.

Call 1-866-352-9540 for further credit information.

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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Pamela Gilchrist, MA, APR, CPT

Pamela Gilchrist, MA, APR, CPT

Gilchrist Group

  • Chief strategist at Gilchrist Group® where she works with leaders and organizations to Optimize Outcomes™; she guides businesses from vision to value, coaches executive leaders and builds brand love connections
  • Frequently requested keynote speaker and trainer; popular speeches include: Optimize Your Outcomes in Business and Life, Leading through Influence with the Power of EQ; Make Your Brand a Lasting Love Connection
  • Has deep expertise in consulting with executives to build their effectiveness through improved emotional intelligence (EQ), executive presence and leadership communications skills
  • Held key leadership roles inside multiple Fortune 500 companies and served as a consultant to leaders of major well-known brands in a wide-range of B2B and B2C industries
  • Led and developed teams in technology, telecommunications, distribution, professional services and hospitality sectors among other sectors
  • As a trusted advisor, her proven methodologies guide leaders and teams through growth and change; she is an expert in emotional intelligence, executive presence and executive coaching
  • A founding faculty member of the Talent Magnet Institute™, host and Steering Committee leader for the annual NKY Leadercast, past president of the National Speakers Association Ohio Chapter, and a member of the PRSA Counselors Academy where she is universally accredited
  • Holds certifications from the Enneagram Spectrum Institute in personality style training, and also in Dale Carnegie High Impact Presentations and Human Relations
  • Was honored with PRSA Cincinnati’s highest honor in 2019 the Werner-Vanderhaar-Bogart award for excellence in public relations
  • M.A. degree in public relations, The Ohio State University
  • Can be contacted at 859-431-9090 or [email protected]
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 392124
Published 2013
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