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OnDemand Webinar

CPL Best Practices for Lead Generation

How do you spend your B2B media dollars effectively? This webinar will provide you with proven strategies to evaluate media opportunities. You will also get a glimpse into the future of B2B media buying: high-velocity lookalike campaigns for account-based marketing initiatives you can pilot and pay for on a cost per lead basis.


Runtime: 51 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

How to Evaluate B2B CPM, CPC, and CPL Programs

What to Ask a B2B Media Company

Pros and Cons of Different Fee Arrangements

Factors Impacting Cost and ROI

Problems With Targeting Options

The Future: High-Velocity ABM Lookalike Campaigns

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on January 17, 2019.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

J. David Green

J. David Green

LeadCrunch

J. David Green leads the marketing team and heads the LeadCrunch Labs, where he tests, optimizes and documents for clients and prospects best practices for using LeadCrunch solutions. Achievements include leading an initiative to build for Avaya a global demand generation function that developed a billion dollar pipeline in twenty months. Dave also helped re-engineer a 40-person, outsourced inside sales team for Symantec. In one year, revenues went from $2m/year to $25m/year, resulting in the best expense to revenue ratio in the sales organization. Dave has spoken at events like The Direct Marketing Association, the Business Marketing Association, and MarketingSherpa as well as at private

events for Salesforce, and others. He has written a book on scalable lead generation and many blogs and white papers.

Jonathan Greene

Jonathan Greene

LeadCrunch

Jonathan Greene is Director of Digital Marketing at LeadCrunch[ai]. He is a sought-after demand generation marketer in the B2C space, and an up-and-coming B2B strategist with super powers in the paid traffic vertical, SEO, content marketing, and more. He brings deep knowledge of empirical split testing to the marketing discipline, having achieved graduate-level attainments in marketing, business, and statistics.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 405258
Published 2019
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