It's an interesting time to be a marketer.
Having a digital-first strategy is a must, but so too is finding new ways to create personal connections and earn the trust of remote audiences. Providing self-service, friction-less buying experiences is more important than ever, yet so too is the need to clearly explain how you can help and to differentiate yourself from all the other digital noise. In 2021, video has emerged as a powerful format to help marketers embrace a digital-first, on-demand content strategy without sacrificing the need to engage buyers in increasingly personal, genuine, and trustworthy ways. But what types of videos will win out in 2021? How will marketers create this content in a way that feels truly authentic and brings their personality to life? Join Tyler Lessard, Chief Video Strategist and VP Marketing at Vidyard to learn the answers to these questions, and to discover.
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
How to Use Video to Create More Authentic Connections With Prospects
How to Educate Your Prospects in Creative New Ways to Maximize Engagement and Retention
Which Types and Formats of Video Will Win out in 2021, and How to Start Creating Them With No New Budget Required
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on January 28, 2021.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Tyler Lessard
Vidyard
Tyler Lessard heads up the marketing team at Vidyard, a leading provider of video marketing and video selling solutions for business. He’s a passionate content marketer and storyteller at heart who thrives on creating exceptional customer experiences. Prior to Vidyard he was vice president of Global Alliances at BlackBerry. When he’s not chasing higher engagement rates, he can be found chasing one of his four wonderful children or watching Game of Thrones, Ozark and Dora (yes, she is still exploring!).
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Why Lorman?
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