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Live Webinar

30-minute live streaming program
  • January 28
  • 1:00 - 1:30 pm EST

Authenticity, Personality, and Being Genuinely Helpful: The Expanding Role of Video in a Digital-First 2021

January 28

It’s an interesting time to be a marketer. Having a digital-first strategy is a must, but so too is finding new ways to create personal connections and earn the trust of remote audiences. Providing self-service, friction-less buying experiences is more important than ever, yet so too is the need to clearly explain how you can help and to differentiate yourself from all the other digital noise. In 2021, video has emerged as a powerful format to help marketers embrace a digital-first, on-demand content strategy without sacrificing the need to engage buyers in increasingly personal, genuine, and trustworthy ways. But what types of videos will win out in 2021? How will marketers create this content in a way that feels truly authentic and brings their personality to life? Join Tyler Lessard, Chief Video Strategist and VP Marketing at Vidyard to learn the answers to these questions, and to discover.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

How to Use Video to Create More Authentic Connections With Prospects

How to Educate Your Prospects in Creative New Ways to Maximize Engagement and Retention

Which Types and Formats of Video Will Win out in 2021, and How to Start Creating Them With No New Budget Required

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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

No credit available.

Who should attend?

This live webinar is designed for CMOs, marketing directors, marketing managers, marketing communication managers, presidents, vice presidents of marketing, marketing analysts, promotion coordinators, marketing coordinators, sale managers, sale directors, VP sales, sale executives, and other sales and marketing professionals.

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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Tyler Lessard

Tyler Lessard

Vidyard

Tyler Lessard heads up the marketing team at Vidyard, a leading provider of video marketing and video selling solutions for business. He’s a passionate content marketer and storyteller at heart who thrives on creating exceptional customer experiences. Prior to Vidyard he was vice president of Global Alliances at BlackBerry. When he’s not chasing higher engagement rates, he can be found chasing one of his four wonderful children or watching Game of Thrones, Ozark and Dora (yes, she is still exploring!).

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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 408287
Published 2021
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