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OnDemand Course

Marketing in the World of Big Data:Applying Big Data to Your Marketing Strategy

We live in a world that produces a sea of data and the role of marketing is changing dramatically due to the amount of information that can be stored. However, one in three business leaders make decisions without the information they need, according to IBM Business Analytics and Optimization for the Intelligent Enterprise. The gap between data information and data driven decisions are shockingly wide and the awareness of what big data can provide will hopefully close that gap for marketers.

In this on-demand webinar, you will benefit by knowing if and where big data is right for your business.

5 Reasons to Order

  • The Definition of Big Data
  • Why Big Data has Become Such a Phenomenon
  • Who is Using Big Data
  • How Big Data is Applied to Marketing Strategies
  • When to Utilize Big Data and When Not to

48 minutes
Certificate of Completion
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

What Is Big Data?

  • History
  • Trends

Why Big Data Is Important

  • Marketing Decisions
  • Innovation
  • Customer Experience
  • It's Become More Cost Effective
  • Remain Competitive

Companies Who Are Using Big Data

  • Nordstrom®
  • Brooks Brothers®
  • Netflix®
  • Amazon®

Getting Started With Big Data

  • Goals and Objectives
  • Develop a Measurement Strategy
  • Implement Tools and Verify Data Collection and Storage
  • Modeling and Analyzing to Drive Insights
  • Creating a Data Savvy Culture Within an Organization
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More Program Information

Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on December 17, 2013.

Call 1-866-352-9540 for further credit information.

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More Program Information

Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Nicole Rawski

Nicole Rawski

Digitaria

  • Director of Analytics for Digitaria ensuring that data remains at the core of what they do and solutions stay true to their clients’ business and brand goals
  • Has been masterminding digital strategy solutions and analytics programs for more than 8 years, working with global and national brands across a range of verticals including CPG, Biotech, Finance, Technology and Sport
  • Her expertise in measurement strategies, KPI development and conversion optimization have earned her recognition by iMedia, who named her one of the Hottest Marketers in 2011
  • Member of the Digital Analytics Association, and previously sat as co-chair for the Digital Analytics Association - Los Angeles Chapter
  • Adobe® Certified Expert and Google® Analytics Certified Partner
  • Can be contacted at [email protected]
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More Program Information

Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 392256
Published 2013
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