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OnDemand Webinar

9 Social Media Worst Practices: How Not to Lose Friends and Alienate People in Social Media

A majority of businesses now have active profiles on Facebook®, Twitter®, LinkedIn® and YouTube®. Unfortunately these same companies are making costly mistakes that have instant impact and global visibility. From improper planning or training to distribution of irrelevant content, organizations consistently compromise brands and customer trust. Kent Lewis, president and founder of Anvil Media, will outline the 9 most common mistakes made today in social media marketing. With each "worst practice," he will provide real-world examples based on detailed research along with associated best practices. Additionally, Lewis will outline how to incorporate social media into existing corporate culture, complete with job descriptions and employee guidelines. With 14 years of experience developing social media strategies for clients, Lewis takes a uniquely informative yet entertaining approach to the subject. From this OnDemand Webinar, you will have the framework to develop, refine and improve the ROI on your social programs.

5 Reasons to Order

  • Discover costly mistakes and how to avoid them
  • Learn how to incorporate social media into existing corporate culture
  • Understand how to develop, refine and improve the ROI on your social programs
  • Learn how to distribute relevant content
  • Avoid causing damage to your online reputation

Runtime: 82 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

5 Benefits of Social Media Recap

  • Gain Industry and Constituent Insights
  • Social Media as Customer Service
  • Create or Extend Brand Awareness
  • Build Community and Thought Leadership
  • Generate Measureable Topline Revenue

9 Social Media Worst Practices

  • Uninformed Social Philosophy
  • Lack of Optimization
  • Inconsistent Voice
  • Low-Value Content
  • Lack of Generosity
  • Un-Tuned Velocity
  • Minimal Administration
  • No Formalized Training
  • Lack of Commitment
  • No Measurement (Bonus)

Bonus Material

  • Fire Your Social Media Manager and Hire a Social Media Evangelist
  • Social Media Guidelines
  • Thinking Ahead: Platform Testing
  • Success Guide
  • Timeless Advice
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on August 2, 2012.

Call 1-866-352-9540 for further credit information.

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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Kent Lewis

Kent Lewis

Anvil Media, Inc.

  • President and founder of Anvil Media
  • In 2000, he founded Anvil Media, Inc., a digital marketing agency specializing in search engine and social media marketing for Fortune 2000 companies
  • Anvil has received recognition from Portland Business Journal and Inc. Magazine as a Fastest Growing and Most Philanthropic Company
  • Co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area SEM professional trade association
  • Speaks regularly at industry events and has been published in books and publications including Business2Community, iMedia Connection, Lockergnome, Online Marketing Connect and Portland Business Journal
  • Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop, and also tours nationwide with Online Marketing Institute as lead instructor for the Digital Marketing Essentials Workshop
  • Industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts and 2012 Marketer of the Year by American Marketing Association Oregon Chapter
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
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  • Sponsored Live Webinars

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* For audio recordings you only pay shipping

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Product ID: 389862
Published 2012
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