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9 Marketing Strategies to Avoid

Thanks to the influence of technology, the world of marketing is constantly evolving. Companies that do not stay ahead of the marketing curve get left in the dust. Kent Lewis, President & Founder of Anvil Media, will outline 9 Marketing Strategies to Avoid, if you want to stay relevant in 2013. If you're planning on utilizing QR codes, content marketing, retargeting or other "current" marketing techniques, this program will provide insights that may lead you to reconsider. Similarly, if you've avoided the use of landing page testing, video or content personalization thus far, you will be armed with new insights and inspiration. After this program you will have a solid foundation for your 2013 marketing plans.

5 Reasons to Order

The world of online marketing is constantly changing to adapt to new technologies and trends. With this exclusive program, you will not only learn the 9 marketing strategies to avoid, but you will

  • Learn how to create compelling content that moves the needle.
  • Understand the power of developing multimedia assets for the sales funnel.
  • Learn how to double your sales through A/B testing.
  • Gain insights into the differences between bad data and bad analysis.
  • Learn why keyword-driven search engine optimization is dying.

Runtime: 50 minutes

This program begins by debunking some of the most commonly held beliefs in digital marketing today. Many professionals tend to get stuck in their ways and marketing is no different. Strategies that seemed reasonable or even innovative in the past — such as digital team building, renting email lists and web design by committee — don’t actually deliver the value we have been led to believe. After shattering some of these myths, this program then explains specific marketing strategies to avoid, and why they may be actually hurting your business’s efforts to raise its profile.

9 Marketing Strategies to Avoid was developed and is led by Kent Lewis, president and founder of Anvil Media.

The Professional's Choice in Continuing Education

Lorman Education Services has helped more than 1.4 million professionals get the training they need to excel in their careers. Our courses are useful to both mid-career digital marketers and individuals who are just entering the industry. Follow the links on this page to view our full list of available courses, or sign up for instant access to 9 Marketing Strategies to Avoid.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Obsolete Digital Marketing Strategy Recap:

  • Digital Team-Building
  • Website Design by Committee
  • Managing Campaigns Based on Impressions, Clicks and Budgets
  • Utilizing Third-Parties for Social Media Engagement
  • Doing Black Hat SEO
  • Renting Email Lists
  • Sending Unsegmented or Untargeted Emails

Marketing Strategies to Avoid:

  • QR Codes
  • Keyword-Based SEO
  • Misguided Content Marketing
  • Untargeted Retargeting
  • Avoiding Landing Page Testing
  • Ignoring Personalization and Behavioral Targeting
  • Underestimating the Power of Video and Audio Marketing
  • Gaming Reviews and Buying Followers
  • Making Decisions Based on the Wrong Metrics

Resources

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on August 6, 2013.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Kent Lewis

Kent Lewis

Anvil Media, Inc.

  • President and founder of Anvil Media
  • In 2000, he founded Anvil Media, Inc., a digital marketing agency specializing in search engine and social media marketing for Fortune 2000 companies
  • Anvil has received recognition from Portland Business Journal and Inc. Magazine as a Fastest Growing and Most Philanthropic Company
  • Co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area SEM professional trade association
  • Speaks regularly at industry events and has been published in books and publications including Business2Community, iMedia Connection, Lockergnome, Online Marketing Connect and Portland Business Journal
  • Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop, and also tours nationwide with Online Marketing Institute as lead instructor for the Digital Marketing Essentials Workshop
  • Industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts and 2012 Marketer of the Year by American Marketing Association Oregon Chapter
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 392072
Published 2013
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