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Employee Reward and Recognition Programs: The Significance of Incentive Prepaid Cards

Gain a better understanding of different types of prepaid cards and how each type can be used in employee programs for the best incentive and reward experience.

An array of options exist for awards to be used in employee reward and recognition programs. The Incentive Gift Card Council study reports that the use of merchant gift cards as rewards and incentives is increasing greater than other rewards. In their report, mid-size companies are spending $450K per year on gift cards and large companies are spending more than $1M per year. Gift cards, also known as prepaid cards, are not all the same. This information is critical for companies with employee recognition and incentive programs to learn the types of gift card rewards and the best ways to purchase them to save your company money and bring greater value to your employees.

Runtime: 49 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Defining Prepaid Cards

  • There Are Many Options When It Comes to Prepaid Cards - a Brief Overview of What They Are and How They Work (Where Are They Best Used?)

Gift Cards vs. Cash: Why Gift Cards Are More Preferred and Effective

  • Industry Research About Recipient Award Preferences
  • Stats on Growth of Gift Cards as Award Options for Businesses of All Sizes
  • Savings to Company and Employees When Gift Cards Are Used
  • Value of Gift Cards as Branded Currency

Best Options for Buying Gift Cards to Save Time and Money

  • Overview of the Incentive Industry and Players Within
  • Review of IGCC Member Types and Ima Players
    • How They Can Help You With Gift Card and Other Employee Program Needs
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on May 23, 2018.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Cindy Mielke

Cindy Mielke

GC Incentives

  • CPIM
  • GC Incentive’s director of Marketing and Sales Operations
  • More than 20 years perfecting the art of sales and marketing within the incentive and gift card industry
  • Formerly led integrated sales and marketing teams to success in large national companies such as Staples and Omaha Steaks
Gabriel Resendez

Gabriel Resendez

Darden Restaurants, Inc

  • Manager of Commerce Programs and Partnerships for Darden Restaurants, Inc.
  • Responsible for the Darden Restaurants’ gift card program
  • Focuses on driving sales growth and awareness of gift cards for all Darden brands by fostering relationships and directing marketing strategy
  • More than 20 years’ combined experience working in the financial services and gift card industry
  • Graduate of The Ohio State University, holding a degree in Marketing and International Business
Hollis Thornton

Hollis Thornton

Velocity B2B

  • Senior account executive with Velocity B2B Services, which offers merchants comprehensive business-to-business (B2B) gift card program management services
  • Focuses on growing revenue for merchant clients' B2B programs by marketing and selling those brands into the B2B marketplace
  • Previously with Stoner Bunting Gift Cards; 14.5 years dedicated to the success and growth of merchant B2B gift card programs
  • Helped many major companies improve their gift card programs and marketing of their brands, such as Sunglass Hut, Neiman Marcus, Cracker Barrel Old Country Store, Build-a-Bear Workshop, Texas Roadhouse, American Eagle Outfitters, Dave & Buster's, Brinker, Express, Sally Beauty, Jiffy Lube and Victoria's Secret
Martha Weaver

Martha Weaver

Raise Marketplace

  • Director of Merchant Relations - Raise Marketplace
  • 17 years prepaid and payments experience
  • Leads Raise Marketplace’s efforts to establish and grow merchant partnerships
  • Former director of the Gift Card Network, where she grew the membership, developed key educational content and events and served as an industry resource to the gift card community. Held executive positions with Travel Tags, Arroweye Solutions and Target Corporation
  • B.A. degree in communication and English from Carroll University
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 403630
Published 2018
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