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OnDemand Course

Protecting Against, Preventing, and Planning for Online Reputation Attacks

Gain an understanding on how to navigate the process of handling online reputation attacks before, during, and after they occur.

Businesses today are incredibly vulnerable on the internet. Virtually anyone with a motive to do so can seriously harm a business and its reputation online. Beyond the direct harm that online reputation attacks from fraudsters and disgruntled individuals can cause businesses, most businesses are simply not educated and not utilizing best practices when it comes to protecting or defending against these attacks. This ondemand webinar describes methods businesses can use to protect themselves against the damage caused by online reputation attacks; provides information about how businesses can prevent attack; and also discusses ways to plan for attacks and how to respond if and when online reputations attacks do occur. From influencing search results and legally generating more online reviews to planning for various types of attacks and assembling a response team, this ondemand webinar will help attorneys understand how to navigate the process of handling online reputations attacks before, during, and after they occur.

Runtime: 87 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Overview

  • Online Reputations Are a Big Concern Today and Businesses Cannot Afford to Have Negative Reputations Online (e.g. First Search Engine Results Page Filled With Negative Content)
  • Many Ways Businesses Are Being Harmed, Reputations so Vulnerable
  • Most Businesses Today Are Not Utilizing Best Practices to Protect and Defend Reputations Online
  • Businesses Must Be Proactive in Trying to Limit or Mitigate Harm

Protection

  • Protect Search Results
    • Create Web Assets (Affiliate Websites, Social Media Profiles, Blogs, etc.)
    • Have an Active PR Strategy
    • Develop Relationships With Influential People
  • Generating a Higher Quantity of Reviews
    • Emailing Customers for Feedback
    • Providing URLs InStore and Online Linking to Review Sites

Prevention

  • Excellent Products and Services
  • Strong Customer Service Policies
    • Give Customer Service Reps the Ability to Resolve Customer Complaints
    • Have an Established Plan for Dealing With "Extortionists"
  • Social Media Policies
  • Nondisparagement Agreements With Employees: When Are These Okay
  • Nondisparagement Agreements for Customers Generally Are Not Okay

Planning

  • Identify Risks
  • Develop Crisis Response Plans
  • Monitor; Investigate
  • Assemble Team of Response Experts
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on March 25, 2015.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Whitney C. Gibson

Whitney C. Gibson

Vorys, Sater, Seymour and Pease LLP

  • Partner at Vorys, Sater, Seymour and Pease LLP in Cincinnati, Ohio
  • Practice emphasizes internet brand and reputation issues, including illegal online sales enforcement and internet defamation
  • Conducts regular seminars and workshops on illegal online sales enforcement
  • Author of several publications related to the areas of illegal online sales enforcement, MAP monitoring enforcement and internet defamation
  • J.D. degree, University of Cincinnati College of Law ; B.S. degree, Pennsylvania State University
  • Can be contacted at [email protected], (513) 723-4823 on Twitter® @WhitneyCGibson or www.onlinesellerenforcement.com
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 396152
Published 2015
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Available in Multiple Formats

Purchase this course and learn on your schedule!