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LinkedIn® Strategies for Attorneys

Find out why you should embrace LinkedIn® for business development and review best practices for using it wisely and efficiently.

Since its launch back in 2003, LinkedIn® has solidified its position as the one essential social media platforms for attorneys and businesspeople across the world. Yet, even as LinkedIn® has become a critical business development tool for many, some lawyers are still unconvinced as to its value or remain uncertain about how best to use LinkedIn® to their advantage. This topic will explain why attorneys should not just be on LinkedIn®, but how they can combine a compelling presence on the platform with proven strategies and best practices for using it in a thoughtful, efficient, and successful manner. In this way, lawyers can turn LinkedIn® into a powerful and personalized marketing database and a business development tool for connecting to and staying in touch with referral partners, clients, and colleagues.

Runtime: 59 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

What You Need to Know About LinkedIn®

  • Science vs. Fiction: The Reality of LinkedIn® in 2020
  • Why Lawyers Should Embrace LinkedIn®
  • Privacy Controls: They're Game-Changing

Developing a Complete and Compelling Profile

  • LinkedIn's Algorithm and the Human Brain
  • The 7 Elements of a Complete LinkedIn® Profile
  • Phil's Additional Seven Elements of a Compelling Profile

Who's in Your Network?

  • The Most Commonly Debated LinkedIn® Issue
  • Quality vs. Quantity
  • What You Need to Know About Invitations

Leveraging You on LinkedIn®

  • Growing and Managing Your Connections
  • Getting Social and Being Engaging
  • Building a Personal Brand: Posts and Articles

Taking It to the Next Level

  • To Pay or Not to Pay?
  • LinkedIn® Groups and Company Pages
  • What's Next?
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

MP3 Download

  • CA MCLE 1.0
     
  • MO CLE 1.2
     
  • NJ CLE 1.2
     
  • NY CLE 1.0 including Law Practice Management 1
     
  • WA CLE 1.0
     
  • WV MCLE 1.2 including Law Office Management 1.2
     
The CLE Code is ONLY a requirement when applying for CLE Credit in California (for participatory credit), Kansas, New Jersey or New York. Other states do not need to supply the CLE Code to apply for CLE credit.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

OnDemand Course

Applications have not yet been submitted for Delaware, Idaho, Kentucky, Maine, New Hampshire, Ohio, Oklahoma, South Carolina, and Wyoming CLE for this course. However, if you are interested in obtaining CLE for any of the listed states or have any additional credit questions please email us at [email protected] or call us at 866-352-9540.

This course was last revised on September 16, 2020.

Call 1-866-352-9540 for further credit information.

  • AL CLE 1.0
     
  • This course or a portion thereof has been approved by the Alabama State Mandatory Continuing Legal Education Commission for a maximum of 1.0 hours credit.
     
  • CA MCLE 1.0
     
  • Lorman Business Center, LLC. is a State Bar of California approved MCLE sponsor and this course qualifies for 1.0 CLE hours of participatory credit.
     
  • IL CLE 1.0
     
  • This course was approved for a total of 1.0 hours of MCLE Credit by the Illinois MCLE Board.
     
  • MN CLE 1.0
     
  • This program has been approved by the Minnesota Board of Continuing Legal Education for 1.0 hours of credit.
     
  • MO CLE 1.2
     
  • This course qualifies for self-study CLE credit in Missouri.
     
  • ND CLE 1.0
     
  • North Dakota CLE policy does not allow for pre-approval of any self-study courses. This course may qualify for up to 1.0 hours of CLE credit.
     
  • NJ CLE 1.2
     
  • This program has been approved by the Board on Continuing Legal Education of the Supreme Court of New Jersey for 1.2 hours of total CLE credit.
     
  • NY CLE 1.0 including Law Practice Management 1
     
  • This course has been approved in accordance with the requirements of the New York Continuing Legal Education Board for up to a maximum of 1.0 credit hours in the area(s) of Law Practice Management for 1.00 hour. Each hour may be counted only as satisfying one category of credit. Duplicate credit for the same hour of instruction is not permitted. This course qualifies for both established and newly admitted attorneys. Lorman Business Center, LLC. has a financial hardship guideline. Please contact customer service at 1.866.352.9539 for instructions on how to apply.
     
  • TN CLE 1.0
     
  • This program has been approved as a distance learning format by the Tennessee Commission on Continuing Legal Education for a maximum of 1.0 hours of credit.
     
  • WA CLE 1.0 including Other 1
     
  • This program has been approved by the Washington State Board of Continuing Legal Education for 1.0 hour(s) of A/V credit, including 1.00 hour(s) of credit in the "Other" category.
     
  • WV MCLE 1.2 including Law Office Management 1.2
     
  • This program has been approved by the West Virginia State Bar MCLE Commission for 1.2 MCLE hours, including 1.2 hour of law office management credit.
     
The CLE Code is ONLY a requirement when applying for CLE Credit in New York. Other states do not need to supply the CLE Code to apply for CLE credit.

To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Phil Nugent

Phil Nugent

NCG Strategic Marketing, LLC

  • Founded NCG Strategic Marketing, LLC, a consulting firm focused on helping attorneys and accountants develop their strategic brand, strengthen their online marketing presence and improve their communications and public relations
  • More than 15 years of experience assisting a mix of public, private and nonprofit organizations with their online marketing
  • Presented in-depth LinkedIn® training to thousands of professionals, helping them to improve their online presence, overall strategy and everyday tactics
  • Wrote “5 Keys to Writing a Complete and Compelling Profile on LinkedIn®,” PR News Group’s Writer’s Handbook, Vol. 2, 2016
  • Five years of experience as the director of global marketing of a Fortune 500 company
  • J.D. degree, William and Mary Law School; M.B.A. degree, University of Colorado at Boulder, Leeds School of Business; B.A. degree, University of Virginia
  • Can be contacted at [email protected] or at linkedin.com/in/philnugent/
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 407713
Published 2020
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