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OnDemand Course

Law Firm Website Content Writing: SEO Tricks and Ethical Traps

Gain a deeper understanding of the factors that impact search engine rankings, learn ways to identify keywords and develop strategies and plans for content writing. You will also gain a greater understanding of how the tensions between how advertising rules, free speech rights and client confidentiality concerns can create ethical issues for lawyers.


Runtime: 80 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Discuss the Periodic Table of SEO Ranking Factors

Using Free Tools From Google® and Wordtracker to Help Identify Keywords for Your Practice and Identify Opportunities That Others May Be Missing for Better Ranking Results

Using Editorial Calendars, Setting Up Google® Alerts and Writing Answers to Frequently Asked Questions as Ways to Come Up With Content and Stay on Track With Your Writing

How to Take Screenshots and Use Images and Video to Liven Up Your Blog

Discuss Whether Law Firm Websites and Law Blogs Are Advertising or Free Speech

Confidentiality and Model Rules on Sharing Public and Nonpublic Case Information of Clients

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on December 7, 2012.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Geri Dreiling

Legal Media Matters

Geri L. Dreiling

  • Heads Legal Media Matters, a legal public relations firm whose clients and their cases have been covered in a variety of print, television, radio and Internet publications
  • Lawyer, award-winning journalist, tech writer and legal publicist
  • Has worked as a freelance writer and contributor for a variety of publications, including the ABA Journal
  • The editor of Lawyer Tech Review, she writes about technology, gadgets and productivity tips of interest to legal professionals
  • J.D. degree, Washington University School of Law
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Pay once and get a full year of unlimited training in any format, any time!

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Product ID: 391318
Published 2012
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Available in Multiple Formats

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