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OnDemand Course

SEO Essentials for IT Professionals

A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. Go in-depth on Search Engine Optimization from SEO guru and author Stephan Spencer in this information-packed OnDemand Webinar. You will learn SEO fundamentals as well as advanced tricks and tactics that only the elite SEO experts know.


Runtime: 90 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Check Your "Google® Pulse" (The Metrics That Matter)

Ensure Google® Crawls All of Your Site, Including Dynamic Content

Configure Your Pages to Dominate Rankings

Avoid Getting Banned by Google®

Wield Invaluable SEO Tools You've Not yet Heard of

Spread Your PageRank Across Your Site Most Effectively

Prepare for Changes to Come

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on January 25, 2013.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Stephan M. Spencer, M.Sc.

Stephan M. Spencer, M.Sc.

Koshkonong LLC

  • Wrote, Google® Power Search, O’Reilly 2011; co-wrote, The Art of SEO, O’Reilly 2009, now in its second edition, March 2012; and co-wrote, Social eCommerce, O’Reilly 2014
  • Founder of ScienceofSEO.com, an online training and coaching program on SEO
  • Founder of Netconcepts, which started out as a web design and marketing agency, but eventually morphed into a leading SEO firm; Netconcepts was acquired in January 2010 by Covario
  • Inventor of the automated pay-for-performance natural search technology platform GravityStream, now re-branded as Rio SEO Website Optimizer
  • Senior contributor to Practical Ecommerce and to MarketingProfs.com, and a columnist for Search Engine Land and Multichannel Merchant. He’s also contributed to DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine, among others
  • Frequent conference speaker on SEO and other online marketing topics for the Direct Marketing Association (DMA), American Marketing Association (AMA), Shop.org, Internet Retailer, SMX, Incisive (Search Engine Strategies), O’Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR; his hundreds of speaking gigs have taken him around the globe – everywhere from Berlin, London, Toronto, Santiago, and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between
  • Contributing blogger on The Huffington Post, ProBlogger, Searchlight (part of the CNET Blog Network), Shop.org Blog, MarketingProfs Daily Fix
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 391333
Published 2013
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Available in Multiple Formats

Purchase this course and learn on your schedule!