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Live Webinar

60-minute live streaming program
  • August 22
  • 1:00 - 2:00 pm EST

Inbound and Outbound: Creating a Dual-Powered Adaptive Journey

August 22

Inbound marketing has received a great deal of press in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of today's successful businesses blend inbound and outbound tactics together to drive results. Join Adam Mertz, Sr. Director of Product Marketing at Act-On Software to find out how to balance your inbound and outbound needs for a revenue-producing digital ecosystem.

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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Results of a New Inbound vs. Outbound Effectiveness Benchmark Report

Top Inbound and Outbound Tactics and Investment Opportunities

How to Successfully Integrate Both Strategies Into Your Marketing Plan

The Critical Role That Content Plays in Bridging the Inbound/Outbound Gap

Leveraging Technology to Measure Success

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More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

No credit available.

Who should attend?

This live webinar is designed for CMOs, marketing directors, marketing managers, marketing communication managers, presidents, vice presidents of marketing, marketing analysts, promotion coordinators, marketing coordinators and other marketing professionals.

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More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Adam Mertz

Adam Mertz

Act-on

Adam Mertz, Sr. Director of Product Marketing

Adam has 20+ years as a product and marketing leader, ranging from leading Customer Marketing and Field Marketing teams, along with Product Marketing teams. He is an expert in B2B marketing strategies that range from the brand side, to the demand and expand parts of the customer journey.

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Free Webinar Sponsored By

More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 401168
Published 2017
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