In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, president and founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Online Reputation Management (ORM) Overview
- Landscape
- Challenges
- Opportunities
ORM Strategies
- Search Engine Optimization (SEO)
- Paid-per-Click (PPC)
- Social Media
- SEM Public Relations (SEM PR)
Reviews
- Local Listings
- Review Website
- Location-Based Services
Tools
- Google® Alerts
- Social Mention
- Hootsuite
- Revinate
Resources
- List of Websites
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on October 5, 2011.
Call 1-866-352-9540 for further credit information.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Kent Lewis
Anvil Media, Inc.
- President and founder, Anvil Media, Inc.
- Digital marketing including SEO, paid media advertising, organic social media and content strategy
- Adjunct professor at Portland State University since 2000; Instructor for SCORE since 2015
- Regular contributor to SmartBrief and Business Journals Leadership Trust
- Member of Portland Advertising Federation, SEMpdx and IABC
- Bachelor’s degree in business, with a marketing concentration, Western Washington University
- Can be contacted at [email protected], or follow on Twitter @KentjLewis or connect on LinkedIn®
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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