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Your Digital Marketing Guide to Navigating the CCPA

Learn how to effectively navigate the CCPA and how to make sure you are meeting the new OFCCP requirements.

Many federal contractors who are required to prepare affirmative action plans often do not understand how to track the race and gender of applicants in a manner that will satisfy the Office of Federal Contract Compliance Programs (OFCCP). They also do not understand how to track electronic applications in a manner that will satisfy the OFCCP as is required by their newly implemented regulations that went into effect earlier this year. This topic helps the persons responsible for applicant tracking to understand how first to establish an applicant tracking system for all applicants and then how to understand the process required for electronic applications. The material also explains the method required for analyzing the race and gender of applications received and how this relates to the hiring process. Failing to have a proper applicant flow system is the most common error employers make in reporting to the OFCCP. It has often led to discrimination awards of many thousands of dollars. This information is critical for employers so they can ensure their tracking system of electronic systems meets the new OFCCP requirements.

Runtime: 91 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

CCPA Overview

  • What Organizations Are Covered by CCPA and What Organizations Are Exempt?
  • How Is Personal Information Defined in CCPA?
  • What Qualifies as a Business Purpose With Respect to Personal Information Processing in CCPA?
  • What Are the Key Requirements That Apply to CCPA Covered Organizations?

Business, Service Provider and Third Party in Digital Advertising Ecosystem

  • How Does CCPA Define Business, Service Provider and Third Party and How Do the Roles Differ?
  • How Does a CCPA Covered Organization Determine When It Is a Business,Service Provider or Third Party?
  • When Is a Written Contract Between a Business and Service Provider Required for CCPA Purposes and Why?

Sale of Personal Information

  • When Is the Exchange of Information in the Digital Advertising Ecosystem a Sale of Personal Information?
  • If Personal Information Is Sold for CCPA Purpose, How Does a Business, Service Provider or Third Party Comply With CCPA Requirements?

Brief Review of Response to CCPA From Digital Advertising Industry Groups

  • IAB CCPA Compliance Framework
  • Digital Advertising Alliance's Self-Regulatory Guidelines for California Do Not Sell My Personal Information Requests

What We Know and What We Don't

  • Status of CCPA's Implementing Regulations
  • Success of Petition to Delay CCPA's Enforcement in Digital Advertising Ecosystem
  • Status of New Ballot Initiative to Enhance CCPA
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on April 9, 2020.

Call 1-866-352-9540 for further credit information.

  • SHRM 1.5
     
  • Lorman Education Services is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 1.5 PDC(s) for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit www.shrmcertification.org.
     

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Julia B. Jacobson

Julia B. Jacobson

Arent Fox LLP

  • Partner in the Boston office of Arent Fox LLP
  • Advises national and multi-national organizations on practical and tactical privacy, cybersecurity, data breach response and marketing law compliance
  • Conducts regular seminars and workshops on privacy and data protection compliance
  • Regularly assists clients on the design and development of privacy-sensitive policies and practices for collection and use of personal data, incident response, information governance and vendor management
  • Expertise is helping businesses use their data, vendor management and privacy and cybersecurity issues associated with business sales, combinations and acquisitions
  • Works with brands and agencies on internet, social media, mobile, telemarketing, text and email messaging promotional campaigns, as well as traditional bricks-and-mortar marketing tactics
  • Drafts and negotiates an array of co-branding, sponsorship, commercial coventure and other agreements associated with the advertising, marketing and promotion of products and services
  • Significant experience assisting clients in negotiating and drafting technology-centric agreements and developing template master services, licensing, terms of service and similar agreements
  • LL.M. and J.D. degree, Boston University; certified by the International Association of Privacy Professionals as a Certified Information Privacy Practitioner (CIPP-US), Certified Information Privacy Manager (CIPM) and Fellow of Information Privacy (FIP)
  • Can be contacted at 617-549-1055 or [email protected]
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 407336
Published 2020
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