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Website Optimization Best Practices for Your Business

Learn a data-driven process for getting more leads, sales, and revenue from your website.

Website optimization is both the most powerful and the most neglected digital marketing strategy available to any marketer or business owner. Making your site perform better allows you to make more money out of the traffic you already get. That means more profit, which can be reinvested to outspend your competition and dominate your market. While new technologies have made website optimization available to everyone, it's rarely used to its full potential. Learn how to understand your market, develop your online sales pitch, and run scientific tests that make real, long-term impacts on your bottom-line. Most importantly, you will discover an approach that unlocks continuous improvement - not only online, but throughout your business.

Runtime: 55 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why Website Optimization Is the Key to Winning Online

  • How You Can Make More Money From the Traffic You Already Have
  • How Increased Profitability Allows You to Outspend the Competition
  • Proof That This Works (a Few Mini-Case Studies)

How to Take a Data-Driven Approach to Website Optimization

  • Why Process Beats Best Practice, Every Time
  • Understanding Your Market
  • Optimizing Your Sales Pitch

The Website Optimization Process

  • Learn - How to Test the Right Elements
  • Build - How to Execute Your Ideas
  • Measure - How to Choose the Right Metrics

Understanding Your Market

  • How to Find out What Your Customers Are Really Thinking
  • How to Measure Online Behavior
  • How to Analyze Your Market Using the "Buy Cycle"

Developing and Testing Your Sales Pitch

  • The "Big Three" Conversion Factors: Usability, Value and Trust
    • Usability How to Design for Digital
    • Value How to Position Your Offer
    • Trust How to Establish Credibility
  • How to Outsmart Bias (and Internal Politics) With Data
  • How to Avoid Common Mistakes
  • How to Extrapolate Wins to the Rest of Your Business
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on March 10, 2016.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Ben Wills

Ben Wills

Decoder Digital LLC

  • Founder and CEO of Decoder Digital LLC, an official Google® Partner agency that has worked with clients ranging from Silicon Valley start-ups to nonprofits like Mercy Corps to multi-billion dollar companies such as VMWare and Cambia Health Solutions
  • Proven track record of helping clients double, triple and sometimes even quadruple their leads, sales and revenue through data-driven marketing.; he specializes in conversion optimization, search engine marketing and analytics
  • Practice emphasizes all aspects of conversion optimization, search engine marketing, web development, analytics and content marketing
  • Can be contacted at 360-870-4617 or [email protected] and Twitter® @digital_ben
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
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  • State Specific Credit Tracker
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Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 397262
Published 2016
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