Available in:

MP3 Download
OnDemand Course

Visual Communication - Today's Key to Business Success

Learn to create images that motivate others and capture attention.

Visual literacy, communication, and persuasion are key to business today. Why? Because no one reads anymore. They skim. They meme. They post pictures of their cat. Compelling images are key to reaching new customers and maintaining the customers you have. But what makes an image "compelling?" You don't have to be an artist to use images effectively - you only need to know what you are doing. Learn the hidden emotional hooks in images that capture attention, how to create images that motivate others, and gain tips to create compelling presentations that motivate change.

60 minutes
Course Exam
Certificate of Completion
Purchase Options

More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Welcome

  • Images Are Not Just Window-Dressing, They Are Vital to Business Today

Analyzing Images

  • The Six Priorities on Where the Eye Looks First

Guiding the Eye

  • Through an Image
  • Through a Presentation

Boost Emotional Content by Controlling the Camera

  • Camera Framing
  • Camera Position
  • Talent Positioning

Presentation Tips

  • Define Persuasion
  • Persuasion Is a Choice
  • The Importance of the Call to Action
  • Add Power to Your PowerPoints

Conclusion

Purchase Options

More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

OnDemand Course

This course was last revised on November 18, 2021.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Purchase Options

More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Larry Jordan

Larry Jordan

Larry Jordan & Associates, Inc

  • A filmmaker for more than 50 years
  • Member of the Directors Guild of America
  • Member of the Producers Guild of America
  • Author of ten books on media software and technology
  • Executive producer and host of more than 900 podcasts (“Digital Production Buzz”)
  • Production credits at network and local television, along with corporate video
  • Honored by Digital Video in 2017 as a Technology Innovator; selected after a worldwide competition
  • Since 2003, heads his company that trains media professionals around the world in how to communicate more effectively using moving images
  • Can be contacted at LarryJordan.com
Purchase Options

More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!


  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 409268
Published 2021
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!