Learn how to avoid liability by sending compliant emails and honoring opt-out requests as required by law.
By attending this course, you will gain a clear understanding of how to send legal, commercial email messages. You will also learn best practices in creating policies and procedures to ensure CAN-SPAM compliance by your vendors to avoid vicarious liability. The material will provide you with a range of examples to help you identify compliant versus non-compliant commercial email messages. Additionally, the material will provide details on the types of violations and the penalties associated with those violations. Whether you are a business owner, salesperson, or attorney, this course is geared toward educating you on avoiding liability by sending compliant emails and honoring opt-out requests as required by law.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
What Is CAN-SPAM, and What Does It Cover?
- All Commercial Messages Must Comply With CAN-SPAM
- Examples of Commercial Advertising Messages
What Are the Requirements of CAN-SPAM?
- Headers
- Subject Lines
- Clear and Conspicuous Disclosures
- Contact Information
- Opt-Out Options
- Sexually Explicit Messages
Vicarious Liability
- Monitoring Vendors for CAN-SPAM Compliance
- Forwarded Email Messages
- Cases and Rulings Regarding Vicarious Liability
Deceptive Advertising Issues and FTC and State Compliance
Penalties for Violating CAN-SPAM
Recent Case Law
Questions and Answers
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on July 21, 2022.
Call 1-866-352-9540 for further credit information.
- AK CLE 1.0
- Alaska attorneys may receive 1.0 hours of continuing legal education for completing this program. Please contact the Alaska Bar Association or go to www.alaskabar.org for details regarding reciprocity with other states.
- AL CLE 1.1
- This course or a portion thereof has been approved by the Alabama State Mandatory Continuing Legal Education Commission for a maximum of 1.1 hours credit.
- AR CLE 1.0
- This course has been approved for 1.0 hours of CLE by the Arkansas CLE Board.
- Arizona CLE 1.0
- The Arizona State Bar does not pre-approve or pre-certify MCLE programs. However, records of this program and attendance will be maintained by Lorman Education Services for auditing purposes. This activity may qualify for up to 1.0 hours toward your annual CLE requirement for the State Bar of Arizona.
- CA MCLE 1.0
- Lorman Business Center, LLC. is a State Bar of California approved MCLE sponsor and this course qualifies for 1.0 CLE hours of participatory credit.
- CT CLE 1.0
- Neither the Connecticut Judicial Branch nor the Commission on Minimum Continuing Legal Education approve or accredit CLE providers or activities. This course has been approved for CLE credit in jurisdictions aside from CT and therefore it automatically meets the content and delivery requirements in Connecticut. Credit is based on a 60 minute credit hour and shall be awarded as follows: 1.0 CLE credit(s).
- GA CLE 1.0
- This program has been approved by the Georgia Commission on Continuing Lawyer Competency for 1.0 CLE hours.
- HI CLE 1.0
- This program was approved by the Hawaii State Board of Continuing Legal Education for 1.0 CLE credit hours.
- IL CLE 1.0
- This course was approved for a total of 1.0 hours of MCLE Credit by the Illinois MCLE Board.
- MO CLE 1.3
- This course qualifies for self-study CLE credit in Missouri.
- ND CLE 1.0
- North Dakota CLE policy does not allow for pre-approval of any self-study courses. This course may qualify for up to 1.0 hours of CLE credit.
- NH MCLE 1.1
- NH MCLE does not approve or accredit CLE activities for the NH Minimum CLE requirement. Lorman Education Services believes this Ondemand course meets the requirement of NH Supreme Court Rule 53 and may qualify for CLE credit(s). Program Length: 65 Minutes.
- NM CLE 1.0
- This program has been approved by the New Mexico Minimum Continuing Legal Education Board for 1.0 hours of credit.
- NV CLE 1.0
- This program has been approved by the Nevada Board of Continuing Legal Education for 1.0 CLE hours.
- PA CLE 1.0
- This Distance Learning program has been approved by the Pennsylvania Continuing Legal Education Board for 1.0 hours of substantive law, practice and procedure CLE credit.
- RI CLE 1.0
- This program has been approved by the Rhode Island Mandatory Continuing Legal Education Commission for 1.0 hours of CLE credit.
- VA CLE 1.0
- This program has been approved by the Virginia Mandatory Continuing Legal Education Board for 1.0 CLE credit hours.
- VT CLE 1.0
- This self-study program has been approved by the Mandatory Continuing Legal Education Board of Vermont for 1.0 hour(s) of CLE credit. Please note: Attorneys may only claim 12 credits per compliance period in this format. This course is considered "Non-Moderated Programming without Interactivity".
- WA CLE 1.0
- This program has been approved by the Washington State Board of Continuing Legal Education for 1.0 hours of A/V credit under the Law & Legal Procedure category.
- WV MCLE 1.3
- This program has been approved by the West Virginia State Bar MCLE Commission for 1.3 MCLE hours.
To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.
Virginia MCLE requirements do not allow approval for programs that do not include an audio or audiovisual component.
This program was previously offered as a live webinar. Virginia MCLE requirements do not allow approval for attendance at duplicate programs.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Karen S. Hockstad
Dinsmore & Shohl LLP
- Partner at Dinsmore & Shohl, LLP
- More than 26 years of experience focused on commercial litigation, defending publicly-traded and closely-held businesses, banks, and marketers in cases involving regulatory and statutory violations, including the Telephone Consumer Protection Act (TCPA), the Junk Fax Protection Act (JFPA), CAN-SPAM, and state laws related to false advertising, illegal marketing, and failure to comply with state and federal laws regarding the collection of consumer debt
- Well-known speaker on TCPA and JFPA issues and has published several articles; those articles can be found at https://www.dinsmore.com/karen-s-hockstad/publications
- Licensed to practice in Michigan and Ohio and has been admitted to practice in federal courts in Michigan, Illinois, Ohio, Nebraska, Colorado, Georgia, Missouri, Washington, Wisconsin, Arizona, and California
- LL.M. degree in taxation, Capital University Law School; law degree, magna cum laude, Detroit College of Law at Michigan State University; B.A. degree in political science, University of Michigan
- Can be contacted at 614-628-6930 or [email protected]
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
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- State Specific Credit Tracker
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