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  • This event was held November 9, 2021.
  • 6:00 - 6:00 pm EST

Selecting the Right Office Communication Software & Services

This event was held November 9, 2021.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Maddy Martin

Maddy Martin

Smith.ai

  • As VP of Marketing at Smith.ai, she developed a CLE-accredited law firm communications playbook and library, adopted as professional development materials at bar associations across the U.S.; and established the first-ever affiliate program, guest blogging program, co-marketing program, and co-hosted events program at this highly acclaimed virtual receptionist and web chat company
  • As general manager of content and community at YourMechanic (the “Uber of Car Repair,” offering onsite car repair and maintenance), she developed and ran award-winning free car advice site, YourMechanic Advice
  • Won the 2016 Women in Auto Care award for Best Consumer Website for Car Owners; first runner-up for the 2017 Webby Award in the category websites: car sites and car culture
  • Directed the development of over 6,000 articles and 25,000 answered questions, including all internal systems for production and display of content, resulting in an increase from 50,000 Advice site visitors (6% of traffic) in Feb. 2016 to 3 million in Dec. 2016 (67% of traffic)
  • Launched free Ask a Mechanic online Q&A platform, in close partnership with engineering and design teams; produced 25,000+ answers to car owners' questions with a team of 20 expert mechanic contributors; answers were provided to consumers within 24 hours
  • Managed internal team of 10 employees and contract editors, combined with a freelance team of 25 writers, editors, and illustrators
  • As director of audience development at food lifestyle and cooking site Food52.com, doubled referral traffic YOY through ongoing content partnerships with Yahoo, Huffington Post, BuzzFeed, Slate, POPSUGAR, Lifehacker, and more
  • As inaugural new media manager for YMCA of Metropolitan Washington (17 branches across D.C., Southern Maryland, and Northern Virginia), launched first-ever social media strategy and orchestrated digital roll-out of YMCA rebranding, for the first logo and brand change in the organization’s 160+ year history
  • Can be contacted at [email protected]
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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