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Live Webinar

90-minute live streaming program
  • July 31
  • 1:00 - 2:30 pm EST

Copywriting: Unique Elements and Proven Tips for Writing Powerful Copy

July 31

Gain a better understanding of how to create effective copywriting formulas for writing strong, clear copy that sells.

Human psychology, which is the key to selling in person, in print, and online, has not changed in ten centuries. Yet many of today's marketers are largely unaware of classic copywriting formulas, techniques, methods, and tactics that were common knowledge decades ago, and whose power has not diminished one iota today. In this topic you will discover time-tested principles for writing strong copy - copy that is clear, concise, attention-getting, and persuasive - in other words, copy that sells. These copywriting guidelines are proven to work across all marketing channels, and you will discover how to use them to improve results from every marketing campaign you write - from websites and landing pages, to email marketing and online advertising, to trade journal ads and direct mail.

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Secret of the Big Promise

The 3-Part Unique Selling Proposition

The Secondary Promise

The Secret of the 4 U's

Understanding the Buyer's Core Complex With BDF

The Fab Pyramid of Features and Benefits

The 4 Legs of the Stool

The Motivating Sequence

The Secret of Abundant Proof

Easy-To-Use Copywriting Formulas That Work

The 6 Essential Elements of Irresistible Offers

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

  • IAAP 1.5
     
  • This course has been preapproved by the International Association of Administrative professionals for 1.5 recertification point(s).
     

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Who should attend?

This live webinar is designed for presidents, vice presidents, business owners and managers, supervisors, directors, associates, administrative professionals, and sales and marketing professionals.

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Bob Bly

Bob Bly

Bob Bly, Copywriter/Consultant

  • Director of The Center for Technical Communication
  • Freelance copywriter and business writing teacher
  • Conducts regular seminars and workshops on numerous business writing, technical writing and copywriting topics
  • Wrote The Elements of Business Writing, a 140-page trade paperback, Pearson, over 150,000 copies sold, plus 90 other books
  • American Institute of Chemical Engineers, International Association of Business Communicators
  • B.S. degree, Chemical Engineering, University of Rochester
  • Can be contacted at 973-265-0562, [email protected] or on Twitter® @Robertbly
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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
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  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

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  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 404168
Published 2018
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