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Beyond the Job Board: Building an Employee Referral Program to Attract the Highest Quality Candidates

With the economy up, companies are struggling to get enough quality applicants for their open positions, and those that don't are swamped with low-quality and inexperienced candidates if they rely almost exclusively on job boards. But in the search for a quality hire, the data is clear: employee referrals are #1. However, most companies struggle to create an employee referral program that gets results. Renowned speaker, CEO, and Hiring Optimization™ expert Ryan Kohler walks attendees through the secrets to creating the perfect employee referral program that is cost-effective, attracts the highest quality candidates, reduces the amount of time HR spends sifting & screening through short-skilled applicants, and is 100% in their control, unlike job boards and recruiters.


Runtime: 61 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Secrets to Sourcing

  • See the data that says "hiring" is really just "marketing" and arms HR with the proof that employee referrals are (or should be) your #1 source of quality hires.
  • How to avoid spending another dime on job boards and get better qualified applicants by turning happy employees into evangelists for your company.
  • Steps to motivating employees to refer their friends and friends-of-friends with an employee referral program that's easily set up and administered by HR and easily understood, shared, and rewarded by employees.
  • How to get the most referrals based on outcomes (applicants vs. hires) and what nonmonetary incentives are recommended for budget-focused companies.

Secrets to Converting

  • The must-know strategy for creating the ultimate "job product" that is Unique, Compelling, and Credible.
  • Three simple steps to creating the ultimate job ad that engages applicants, anticipates questions and concerns, and turns clicks and readers into candidates and hires.
  • Building the ultimate candidate-focused conversion engine that reduces application friction, screens unqualified applicants, and gets HR the info they need when they need it.

Secrets to Tracking

  • Why and how to create an employee referral funnel to track your employees' shares and their referred applicants' views, starts, completes, interviews, and hires.
  • How to best track referral rewards and the three things almost every company gets wrong about employee referral rewards systems.
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on June 6, 2019.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Ryan Kohler

Ryan Kohler

ApplicantPro

Ryan is the Founder and CEO of ApplicantPro, a hiring software company founded in 2006. Ryan and his team have grown the small startup into a leading provider of hiring software for over 6,000 companies across North America.

Ryan's mission is to help companies, managers, and HR teams improve their hiring results. To do this, he and his team strive to create educational content, tools, integrations, and software to help businesses drive their hiring results.

As someone who has built his own company and worked in the trenches with thousands of HR professionals, Ryan understands what it takes to bridge the gap between an organization’s vision and the goals of HR. Ryan speaks to thousands each year but most enjoys working one-on-one with these professionals, empowering them to become more technical, teaching them to think more like a Marketer, and how to apply their newly-learned skills to hire better as the path to building better companies.

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Why Lorman?

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Product ID: 406305
Published 2019
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