Learn important social media regulations so the professionals at the forefront of your organization stay in compliance.
Social media is found everywhere, and businesses have come to rely on its various features to drive business and develop brand loyalty. These attributes present a myriad of legal and compliance risks to large and small companies. This topic will offer a broad overview of the key legal issues and concerns that will shape the law related to commercial use of social and digital media. Many of the legal guidelines are the product of applying existing rules to new media platforms. This area of law is developing quickly. Make sure the professionals at the forefront of your organization are aware of these guidelines in order to prevent problems before they occur.
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Why Lorman?
Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Federal and State Oversight/Rules Related to Social Media
- Who Has Oversight
- General Issues
- Industry Specific Concerns
- Penalties for Noncompliance
Compliant Marketing via Social and Digital Media
- FTC Guidelines
- UDAP and UDAAP
- People-Based Advertising Concerns
Data Security Problems Created by Social Media
- Privacy
- Spear Phishing
Company Monitoring and Record Retention
- Guidelines
- Employment-Related Issues
Creating Effective Risk Management Programs
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Why Lorman?
Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Webinar
This course was last revised on October 27, 2016.
Call 1-866-352-9540 for further credit information.
Audio & Reference Manual
No credit available.
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Why Lorman?
Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
David K. Stein
Bricker & Eckler LLP
- Chair of Bricker & Eckler LLP's Banking & Financial Services Practice Group and maintains a national practice in this area
- A core part of his practice is related to fair trade, marketing and sales practices
- Regularly represents companies in regulatory examinations and investigations, enforcement actions, and compliance management
- Has formulated best practices in sales and marketing for his clients
- A leading expert on advertising and sales practices, he wrote Social Media and Digital Advertising Compliance Resource Guide, published in September 2016 by the Mortgage Bankers Association
- Nationally recognized speaker, and frequently trains companies in matters concerning advertising and social media, fair lending, and compliance and vendor management
- Named as “Top Lawyer” for Financial Markets, by Columbus C.E.O. magazine in 2015 and 2016
- Can be contacted at 614-227-7740, [email protected] or on Twitter® @lawandregs
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Why Lorman?
Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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