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Customer Retention Strategies That Drive Profits

Learn valuable customer retention strategies in order to drive profits for your company.

Many organizations do not understand much less practice the strategies that are required to maximize customer lifetime value by nurturing powerful relationships that go well beyond simply selling. They see clients as individual transactions and focus on the sale rather than investing the time, effort and empathy that are ALL needed to convert mercenary clients to loyal customers into raving fans. This topic helps the persons responsible for acquiring and cultivating new client acquisition with immediately actionable tactics to find, engage, retain and maximize relationships with VIP/type loyal, profitable client relationships.

Runtime: 59 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Overcome Customer Risks in Choosing You

  • Identify and Minimize Client Risks in Their Selection Process
  • Functional Risk
  • Financial Risk

Different Skills Are Required at Every Stage of the Relationship

  • Prospecting - Marketing Skills
  • First Time Purchase - Sales Skills
  • Repeat Purchase - Service Skills
  • Apostle/VIP Customer Creation - Relationship Skills

The 5 Levels of Humanistic (Customer) Need

  • Stated
  • Real
  • Unstated
  • Delight
  • Secret
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on August 18, 2020.

Call 1-866-352-9540 for further credit information.

  • IAAP 1.0
     
  • This course has been preapproved by the International Association of Administrative professionals for 1.0 recertification point(s).
     

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No credit available.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Ethan L. Chazin, M.B.A.

Ethan L. Chazin, M.B.A.

The Chazin Group LLC

  • Partner in the office of The Chazin Group LLC
  • Practice emphasizes all aspects of business growth coaching
  • Conducts regular seminars and workshops on numerous areas related to leadership, sales effectiveness, culture transformation, diversity and belonging, and employee empowerment
  • Author of several publications related to the areas of career exploration and culture transformation
  • Membership information: Goldman Sachs 10,000 small businesses coach, Kauffman Foundation FastTrac Growth coach certification
  • M.B.A. degree in marketing, George Washington University
  • Can be contacted at 917-239-5571, [email protected] or https://www.thechazingroup.com
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
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  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 406114
Published 2020
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