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Live Webinar

90-minute live streaming program
  • May 29
  • 1:00 - 2:30 pm EST

Marketing the Banker in Today's Competitive Economy

May 29

Gain a better understanding of how to market the bank, a bank department, and yourself in this very competitive world.

In today’s competitive economy, how do you market your bank, how do you market your department, how do you market yourself? This material will provide you with a strong understanding of the marketing concept as well as practical applications in the real world of marketing bank products and services. Gain a good feel for the target market, the four (4) P’s of marketing, the industry life cycle, and market structure and how these apply to marketing the bank, your department, and yourself. Additionally, mini case studies will be presented to illustrate the marketing concepts.

Learning Objectives

  • You will be able to discuss how to market a bank.
  • You will be able to describe how to market a department and yourself.
  • You will be able to recognize the (4) P’s.
  • You will be able to review marketing concepts through mini case studies.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Gain an Understanding of Marketing the Bank, a Department, and Yourself in Today's Competitive Economy

Learn About the Marketing Concept and the Target Market, Four (4) P's of Marketing, Industry Life Cycle, and Market Structure

Apply the Marketing Concepts Through Mini Case Studies

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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

  • Bankers 2.0 including CFMP 2
     
  • The "Marketing the Banker in Today's Competitive Economy" program has been approved for 2.0 credit(s). This statement should not be viewed as an endorsement of this program or its provider. If you would like to claim credit for your professional certification through the American Bankers Association you must report these credits at https://aba.csod.com/client/aba/default.aspx. This program has been approved for the following certification program(s): CFMP for 2.00 hours.
     
  • CPE 1.8 including Communications and Marketing 1.8
     
  • Lorman Education Services is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: https://www.nasbaregistry.org/cpas/complaints. For more information regarding administrative policies such as complaint and refund, please contact our offices at 866-352-9539. CPE Credit: Maximum Credit Hours: 1.8 each session (based on a 50 minute credit hour). You must attend at least 50 minutes to obtain credit. Field of Study: Communications and Marketing for 1.8 hours. Prerequisite: . Level of Knowledge: Intermediate. Teaching Method: Seminar/Lecture. Advance Preparation: None. Delivery Method: Group Internet Based. Please refer to the information in this brochure for outline, course content and objectives. Upon completion of this course, you will receive a certificate of attendance. Final approval of a course for CPE credit belongs with each state's regulatory board. Please note: In order to receive CPE credit for this course you MUST use the streaming audio option, as well as enable and complete the required progress checks.
     
  • Lorman Business Center, Inc. is a registered provider for CPA CPE through the State Education Department of New York, Sponsor number: 000640. The following course will carry the subject area of Advisory Services for 1.5 hours.
     

Who should attend?

This live webinar is designed for loan officers, relationship managers, business development officers, private bankers, and branch managers.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

David L. Osburn, M.B.A., CCRA

David L. Osburn, M.B.A., CCRA

Osburn & Associates, LLC

  • Founder and managing member of Osburn & Associates, LLC
  • Practice emphasizes business training and contract CFO work
  • Conducts regular seminars, webinars, and keynote speeches covering banking, financing, credit, negotiation skills, marketing, management, and customized topics
  • National Association of Credit Management (NACM); Credential Certified Credit & Risk Analyst (CCRA)
  • M.B.A. degree in finance and marketing; B.S. degree in finance; ABA National Commercial Lending School
  • Can be contacted at 702-655-1187, [email protected], or dlosburn.com
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 405989
Published 2019
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