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Marketing the Banker in Today's Competitive Economy

Gain a better understanding of how to market the bank, a bank department, and yourself in this very competitive world.

In today's competitive economy, how do you market your bank, how do you market your department, how do you market yourself? This material will provide you with a strong understanding of the marketing concept as well as practical applications in the real world of marketing bank products and services. Gain a good feel for the target market, the four (4) P's of marketing, the industry life cycle, and market structure and how these apply to marketing the bank, your department, and yourself. Additionally, mini case studies will be presented to illustrate the marketing concepts.

Runtime: 88 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Gain an Understanding of Marketing the Bank, a Department, and Yourself in Today's Competitive Economy

Learn About the Marketing Concept and the Target Market, Four (4) P's of Marketing, Industry Life Cycle, and Market Structure

Apply the Marketing Concepts Through Mini Case Studies

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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on May 29, 2019.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

David L. Osburn, M.B.A., CCRA

David L. Osburn, M.B.A., CCRA

Osburn & Associates, LLC

  • Founder and managing member of Osburn & Associates, LLC
  • Practice emphasizes business training and contract CFO work
  • Conducts regular seminars, webinars, and keynote speeches covering banking, financing, credit, negotiation skills, marketing, management, and customized topics
  • National Association of Credit Management (NACM); Credential Certified Credit & Risk Analyst (CCRA)
  • M.B.A. degree in finance and marketing; B.S. degree in finance; ABA National Commercial Lending School
  • Can be contacted at 702-655-1187, [email protected], or dlosburn.com
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

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Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
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* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 405989
Published 2019
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Available in Multiple Formats

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