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Live Webinar

90-minute live streaming program
  • September 27
  • 1:00 - 2:30 pm EST

Aligning Your Financial Institution's Website and Marketing Strategy

September 27

Learn how to effectively position your organization and bring your unique marketing message to life.

The marketplace for your financial services is evolving and changing every day. There are new competitors, new technologies and ever-changing regulations. It can be difficult to create differentiation and attract new customers through all the messages and the noise. This topic will provide you with fresh and insightful strategies to more effectively position your organization and bring your unique message to life. We will show you how to align your marketing and website strategies. You will see how to increase engagement with existing customers, attract more customers and separate yourself from the pack. Next, you will learn how to simplify the data and focus specifically on KPIs (Key Performance Indicators) important to driving your success forward.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Effectively Positioning Your Financial Institution
  • Evaluating the Marketplace
  • Branding a Unique Positioning to Drive Effective Marketing
  • Planning an Aligned Website
Aligning Your Website and Marketing Strategy
  • Effectively Telling Your Story
  • Website IA, UX and Functional Alignment
  • Content Rules of Thumb
Multiplying Your Online Success
  • Developing Your Success Measures
  • Creating More Effective Engagement Journeys
  • Continuing to Improve Your Results
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Who should attend?

This live webinar is designed for presidents, vice presidents, branch managers, credit and collection managers, loan professionals, CIOs, marketing directors and managers.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

John Vachalek

John Vachalek

Webolutions

  • Founder and CEO of Webolutions
  • 25 years of website and marketing expertise
  • Clients include banks, credit unions, investment advisors and CPAs
  • Credit Union National Association award winner for website marketing
  • Over 2,000 websites created
  • Background in finance and accounting
  • Past board chair, South Metro Denver Chamber of Commerce – over 1,600 members
  • Leader Smart Marketing for Business – over 2,300 members
  • Can be contacted at 303-300-2640 or [email protected]
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Access to all training products for one year
$699/year

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Product ID: 406238
Published 2019
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