Here's some good news: third-party cookies might be dying, but data-driven marketing is still very much alive.
Alight Analytics' Matt Hertig will show you how to measure and maximize marketing campaigns even as new rules and regulations make it harder to track and target individuals. In this session, you'll learn how to: • Optimize top-of-funnel media spend and ROI without user-level data • Create reporting that harnesses the power of first-party and zero-party data • Show how your entire marketing investment is translating to sales, revenue, and other bottom-line metrics If you're accountable for marketing performance - or you report on marketing performance - you need to catch this session from a national leader in marketing analytics.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Optimize Top-of-Funnel Media Spend and ROI Without User-Level Data
Create Reporting That Harnesses the Power of First-Party and Zero-Party Data
Show How Your Entire Marketing Investment Is Translating to Sales, Revenue, and Other Bottom-Line Metrics
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on June 17, 2021.
Call 1-866-352-9540 for further credit information.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Matt Hertig
Alight Analytics
Matt Hertig is the CEO and co-founder of Alight Analytics and he’s hell-bent on demonstrating the value of marketing.
Alight's industry-leading Analytics-as-a-Service model combines an end-to-end analytics platform, ChannelMix, with a team of analytics experts to deliver scalable, sustainable marketing performance insights. In more than 14 years in business, Matt and the Alight team have helped marketers at brands and agencies across the country to use analytics to build trust in marketing and drive bottom-line growth.
Matt can be contacted on Twitter: @MattHertig/@AlightAnalytics, on LinkedIn: https://www.linkedin.com/in/matthertig/ or https://www.linkedin.com/company/alight-analytics/, or at [email protected].
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.