All the traffic in the world won't earn you a dime unless your landing page can convert it into leads and sales. In this OnDemand Webinar, 'America's Top Copywriter', Bob Bly, will show you how to write and design landing pages that can double or triple conversion rates, leads and sales online!
5 Reasons to Order
- Save time and effort using a standard template for writing landing pages
- Learn how to overcome visitor skepticism and create instant credibility
- Discover 7 landing page "hot spots" where testing can give you the greatest lift in conversion
- Understand the use of valuable content to increase landing page readership and response
- Find out how to capture e-mail addresses of prospects
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Landing Page "Hot Spots" That Can Increase Conversion Rates
- What Images and Photos Pull Best?
- Best Colors for Order Buttons
- Hot Spots on the Top of the Page
Choosing Your Words
- The Principle of Online Connectivity
- Ideal Copy Length for Landing Page Copy
- Typical Conversion Rates
Elements of Winning Landing Pages
- Credibility Pre-Heads and Sidebars
- Online Freemiums
- The Motivating Sequence
- The "Drop in the Bucket" Technique for Presenting Price
- Improving Conversion Rates With Unique Guarantees
- Other Key Page Elements
Advanced Landing Page Copywriting Techniques
- Familiarity
- Clarity
- Big Ideas
- Stories
- Curiosity
- The Infomercial Close
- Illustrating Your Landing Pages
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on May 5, 2011.
Call 1-866-352-9540 for further credit information.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Bob Bly
Center for Technical Communication
- Director of The Center for Technical Communication
- Freelance copywriter and business writing teacher
- Conducts regular seminars and workshops on numerous business writing, technical writing and copywriting topics
- Wrote, The Elements of Business Writing, a 140-page trade paperback, Pearson, over 150,000 copies sold, plus 90 other books
- American Institute of Chemical Engineers, International Association of Business Communicators
- B.S. degree in chemical engineering, University of Rochester
- Can be contacted at 973-263-0562, [email protected] or on Twitter® @Robertbly
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
