Savior or Scoundrel? Jurors’ COVID-Era Opinions of the Pharmaceutical Industry – Part 1
How does the jury look at big pharma?
Recently, large pharmaceutical companies have become the “bad guy” in both online and public discussion for different reasons. There is the anti-vaccination movement to the rumors that the pharmaceutical industry withholds cures, etc. Whether minor or extreme, these attitudes have carried over into how jurors view pharma-related litigation. This white paper reviews how this issue is now being affected by the COVID-19 pandemic and the race for treatment and vaccines.
Dr. Cook’s background includes a Bachelor of Science in Cognitive Psychology, a Master of Arts and Doctor of Philosophy in Communication Studies with an emphasis in legal communication, all from the University of Kansas. As part of this academic training, Katy also studied statistical analysis and social science research designs, including both qualitative and quantitative design. She has performed research on numerous topics, such as cognitive psychology, group communication, persuasion, conflict negotiation, interpersonal communication, and organizational communication. Further, she has experience teaching public speaking, group communication, and quantitative research methods. With these strong credentials, she assists with a variety of jury research services, from internet social searches and supplemental juror questionnaire development to research design and statistical data interpretation.