Video

  • 28 minutes

Value-Based Pricing Methods

 

Understand the pros and cons of different pricing methods.

Every business that sells labor, goods, or services has one or more methods it uses to determine prices. Recognized pricing methods include cost pricing, competitor pricing, demand pricing, and value pricing. This video reviews each of these different pricing methods and discusses the pros and cons attached to each method, as well as hybrid pricing methods.

Runtime: 28 minutes

Agenda

Faculty

Scott D. Cahalan

Scott D. Cahalan

Smith, Gambrell & Russell, LLP

  • Partner in the construction law section of Smith, Gambrell and Russell, LLP, an AmLaw 200 firm.
  • Part-time instructor of Construction and Development Law at the Georgia Institute of Technology
  • General counsel to the Georgia Utility Contractor’s Association
  • Worked for an ENR® top 50 general contractor
  • Drafted form construction contracts for the Associated Owners and Developers, a national association
  • Recognized by Chambers USA, The Best Lawyers in America, and Georgia Super Lawyers
  • Frequent author and lecturer on construction law
  • Member of the State Bar of Georgia, Northern District of Georgia, and 11th Circuit Court of Appeals
  • J.D., cum laude, from University of Georgia; B.S. in construction engineering from Iowa State University
  • Contact information [email protected], [email protected], and (404) 815-3711

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