Video

  • 59 minutes

The Power of Content - Writing Online Presentations

 
Learn best practices for the three important elements of writing copy that sells: messaging, connecting and converting. Learn practical useful techniques to help you write clear, concise messages from the readers’ point of view. By organizing your copy logically and communicating benefits in a conversational and persuasive tone, you will generate more sales and connect with your target audience.

Learn how to use active, specific language that communicates clearly and motivates your reader to take action. Whether you think you know everything about copywriting or know very little – attend this webinar as there will be something to learn for everyone. And if the date doesn’t work, we’ll send you the On Demand version to those who cannot make it.
Runtime: 59 minutes
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Agenda

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Faculty

Bob Hanson

Bob Hanson

Quantum Leap Marketing

  • President of Quantum Leap Marketing, and creator of the Must-See Webinar System™
  • Quantum Leap Marketing helps companies generate maximum sales leads with minimum marketing effort through content marketing strategies like webinars and online events
  • Created more than $1.45 billion in qualified sales leads for clients from his events, including seminars, online conferences, and lead generation and training webinars, clients range from a Who’s Who in Business such as Cisco Systems®, Fidelity Investments, Google®, IBM®, and Time Warner Cable, to dozens of small and medium-sized businesses
  • More than 100,000 business owners, marketers, and professionals have attended his online events since 2001
  • Wrote dozens of eBooks, white papers and guides for getting more sales with webinars including "7 Secrets of Winning Webinars" and "The Definitive eGuide to Marketing Webinars"
  • Personally produced and promoted more than 1,000 webinars, and created more than a dozen blockbuster webinar series in numerous industries, including one of the longest running webinar series in the world for IT professionals
  • Can be contacted at 617-901-6886 or [email protected]
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