Video

  • 12 minutes

Four Steps to The Art of Social Media

 
This video will give a quick review of the four steps to social media optimization. The four steps covered in this video include defining your audience, choosing social media platforms to complement you blog, setting up social media profiles, and creating or curating great content.
Runtime: 12 minutes

Agenda

Faculty

Margaret Dawson

Margaret Dawson

Rival IQ

Margaret Dawson is chief marketing officer for Rival IQ, a digital marketing analytics software company. A 20-year tech industry veteran, she is a proven entrepreneur and intrapreneur, having led successful initiatives and teams at several start-ups and Fortune 500 companies, including Amazon.com, Microsoft® and HP®. She’s a frequent writer and sought-after speaker on subjects such as digital marketing, cloud computing, big data, women in tech, and the convergence of technology and business. You can follow her on Twitter @seattledawson.

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