Slide Deck

32 Slides available anytime
  • 32 Slides

Writing Copy that TELLS: The Basics of Creating Content Marketing

 
Traditional forms of marketing that relied upon advertisements, collateral, television, radio – in essence, forms that pushed buying messages out to consumers, expecting them to react by buying —no longer work today, due to the vast amount of information available at the click of a mouse. This wealth of information has created more sophisticated, demanding, and discerning consumers who now prefer to do their own research, poll their friends, and engage companies before they buy. Therefore, marketers now need a strategy that serves information to and builds relationships with these consumers. That strategy is content marketing. In this slide deck you will learn what content marketing is and, most important, how to do it, to invite those consumers to buy your product or service.

Agenda

Faculty

Sandra A. Eggers

Sandra A. Eggers

CSC Group, LLC

  • Founder of the CSC Group, LLC, whose mission statement is “Driven to create, to serve and to give”
  • For more than 15 years, Sandra Eggers has been a marketing communications professional, having served clients including Thomson-Reuters, Holiday Inn, the Arthritis Foundation, CNA Life, LaSalle Insurance Services, the Community Foundation for Southeastern Michigan and Kirke-Van Orsdel
  • Her work for clients encompasses both the digital and nondigital spaces
  • Having begun her career as a journalist who gravitated to feature writing, Sandra knows how to tell a compelling story. Her articles have appeared in the Knoxville (Iowa) Journal-Express, The Waterloo/Cedar Falls Courier, Waterloo/Cedar Falls Magazine, Area Business Magazine and ExpertPR
  • In addition to presenting her own marketing seminars, Sandra has shared her practical experience and passion for writing with the Society of Marketing Professionals, The Entrepreneurs Club of America, Eastern Michigan University, The Association of Lutheran Development Executives and the Society of American Pen Women
  • Can be contacted at [email protected]

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