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Webinars 2.0 - How to Master the Art (and Science) of a Winning Marketing Webinar Program

 
According to a recent QLM/Osterman Research study, trade show and in-person seminar leads are 5 times more costly than online event leads. An estimated 66% of prospect research happens before talking to your salespeople, so how can webinars be the key to unlock the success of your content marketing strategy to reach your potential buyers, before the competition does.

Marketing webinars are quickly taking their place as the best way to generate quality sales leads through events. A webinar series done right can literally multiply the sales of your products or services. Yet chances are your organization is one of the estimated 80% in any industry which fails to fully capitalize on this potential marketing strategy. Here’s your chance to learn the latest webinar secrets that drive sales and profit.

Benefits for You
- Get more from your content marketing with webinars, so you get and stay ahead of the competition, regardless of your marketing budget
- Gain more leads and sales quickly, and with less effort, including this one strategy which helped increase annual sales of a product by 70% for one small business, with the help of a single webinar
- Discover little-known lead generation webinar tips that will save you significant time and money
- Learn why some webinars will attract your best prospects like a magnet, while most will cause them to stay away in droves
- You will receive specific and actionable strategies to start multiplying the marketing power of your own webinars right away!

Agenda

Faculty

Bob Hanson

Bob Hanson

Quantum Leap Marketing

  • President of Quantum Leap Marketing, and creator of the Must-See Webinar System™
  • Quantum Leap Marketing helps companies generate maximum sales leads with minimum marketing effort through content marketing strategies like webinars and online events
  • Created more than $1.45 billion in qualified sales leads for clients from his events, including seminars, online conferences, and lead generation and training webinars, clients range from a Who’s Who in Business such as Cisco Systems®, Fidelity Investments, Google®, IBM®, and Time Warner Cable, to dozens of small and medium-sized businesses
  • More than 100,000 business owners, marketers, and professionals have attended his online events since 2001
  • Wrote dozens of eBooks, white papers and guides for getting more sales with webinars including "7 Secrets of Winning Webinars" and "The Definitive eGuide to Marketing Webinars"
  • Personally produced and promoted more than 1,000 webinars, and created more than a dozen blockbuster webinar series in numerous industries, including one of the longest running webinar series in the world for IT professionals
  • Can be contacted at 617-901-6886 or [email protected]

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