Understanding how to file for and enforce a trademark can be crucial to defending your clients goods and services against unlawful copies.
Many are familiar with the term trademark but have trouble distinguishing trademarks from the other forms of intellectual property such as copyrights and patents. This topic will explain the key differences among intellectual property and help you understand what constitutes a protectible trademark. This material will also explain the federal registration process within the USPTO, including how to respond to office actions. The topic will also discuss post-registration steps, like policing and enforcing a trademark, as well as determining whether there is any infringing use. The material will also provide a general overview of trademark litigation, including establishing the elements for a cause of action under the Lanham Act and defenses in response to an infringement claim.
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Agenda
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Faculty

Giselle M. Girones
Shullman Fugate PLLC
- Associate attorney at Shullman Fugate PLLC, with offices in West Palm Beach, Tampa and Jacksonville, Florida
- Practice emphasizes all aspects of intellectual property, content and business litigation; specifically, handling content gathering and publication advice, as well as prosecuting actions for access to government information and defending content providers in complex defamation, privacy and other publication-related claims
- Conducts regular seminars and workshops on numerous access issues, as well as intellectual property issues; she also served as a part-time adjunct professor at the University of North Flori-a teaching a media law and ethics course
- Author of several publications related to the areas of public records, defamation, trademark and copyright issues
- Serves on the Governing Committee of the American Bar Association’s Forum on Communication Law, was named a fellow of the Florida Bar Business Law Section; trademark chair for the ABA IP Section CLE Board and was appointed to the Media Advocacy Workshop of the American Bar Association’s Forum on Communication Law
- J.D. degree, cum laude, Stetson University College of Law; B.A. degree, cum laude, Florida State University
- Can be contacted at 904-551-1496 or [email protected]

Allison S. Lovelady
Shullman Fugate PLLC
- Partner at Shullman Fugate PLLC, with offices in West Palm Beach, Tampa and Jacksonville, Florida
- Practice emphasizes all aspects of copyright, trademark, content and defamation matters
- Conducts webinars and has authored articles on copyright, trademark and court records and media access issues
- Serves as copyright chair of the ABA IP Section CLE Board, and is involved in the Florida Bar Media & Communications Committee, Entertainment & Arts Section and local bar associations
- J.D. degree, with honors, Nova Southeastern University, B.A. degree, cum laude, University of Florida
- Can be contacted at 561-614-2592 or [email protected]
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