Agenda
Faculty
Bob Gibson
SponsorshipMVP
- In 2008 founded SponsorshipMVP, a marketing consultancy focused on improving the fit and value of sponsorships
- Advises clients on strategy and performance of large national sponsorships including NASCAR, NFL, and NBA, as well as on smaller-scale local and regional sponsorships
- Held executive positions in marketing at Sprint and Nextel where he led experiential marketing teams and developed and institutionalized sponsorship performance management
- Evaluated entertainment sponsorships including product integration and branding in feature films, television shows, and music tours
- M.B.A. degree, Kellogg Graduate School of Management at Northwestern University; Bachelor’s degree, Harvard
- Can be contacted at [email protected] or 703-573-5583
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