Slide Deck

34 Slides available anytime
  • 34 Slides

The Importance of Sponsorship in your Strategic Marketing Plan

 
Sponsorships are ubiquitous. From the local craft store that puts its name on the banner of a town’s arts festival to the large international conglomerate that creates a multi-million dollar campaign for the Olympics, sponsorship can be a compelling part of any organization’s marketing playbook. But what does that mean for you? How do you go about identifying, establishing, and managing productive sponsorships? In this slide deck, sponsorship authority Bob Gibson will address how you can make sponsorship a success for your business.

Agenda

Faculty

Bob Gibson

SponsorshipMVP

  • In 2008 founded SponsorshipMVP, a marketing consultancy focused on improving the fit and value of sponsorships
  • Advises clients on strategy and performance of large national sponsorships including NASCAR, NFL, and NBA, as well as on smaller-scale local and regional sponsorships
  • Held executive positions in marketing at Sprint and Nextel where he led experiential marketing teams and developed and institutionalized sponsorship performance management
  • Evaluated entertainment sponsorships including product integration and branding in feature films, television shows, and music tours
  • M.B.A. degree, Kellogg Graduate School of Management at Northwestern University; Bachelor’s degree, Harvard
  • Can be contacted at [email protected] or 703-573-5583

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